Latest Africascope results confirm Africanews’ strong reputation in French-speaking Africa with 6.3 million people aware of the news channel across seven countries surveyed*, and boasting a healthy weekly audience of 2 million viewers.
Africanews is a leading multilingual, Pan-African news outlet. Africanews is available in sub-Saharan Africa via its complete offering (TV + digital: website, social media,mobile applications).
According to the latest Africascope 2016 survey, conducted by Kantar TNS in seven French-speaking African countries, Africanews has created an awareness of 38%, which represents 6.3 million people aware of Africanews. Less than one year after launching the channel it has also earned a weekly audience of 2 million viewers.
Africascope survey results show Africanews’ audience is young and more affluent than the average of the target population. The majority of its audience are men who account for 64% of Africanews’ weekly viewership.
Africascope also highlights the strength of TV in all countries surveyed, with an average 90% of people aged 15 and over watching television daily, which amounts to 15.1 million viewers.
Africanews, the key Pan-African media in Gabon, Cameroon and The Democratic Republic of Congo
Less than a few months after launching, Africanews is already exceptionally well-known in Gabon, where 2 out of every 3 respondents are aware of Africanews (65%).
Cameroon and the Democratic Republic of Congo have also proven receptive to the new Africanews TV channel, where awareness levels for 2016 stand at 42% and 41% respectively.
Elsewhere across French-speaking Africa, the channel is known by 1 in 3 respondents, with 37% in Ivory Coast and 30% in both Senegal and Burkina Faso stating their awareness of the news channel.
Michael Peters, CEO of Euronews and President of Africanews said: “On January 6th, Africanews celebrated the first anniversary of its digital launch. The increase of the channel’s awareness ratings in just one year is a strong and deep source of motivation for our team in Pointe-Noire and its network of correspondents that extends throughout the world. These results confirms the relevance of our vision and our strategic project, an editorial choice made in Africa by Africans, with factual information dedicated to Africans.
These audience’s results confirm the growing ascendancy of the news outlet in Sub-Saharan Africa which also witnesses an ever-increasing number of leading advertisers and partners which choose Africanews as a channel for their communications.”
KANTAR TNS and its Africascope media survey
Kantar TNS has been measuring the audiences of national and international television channels and radio stations since 2008. Africascope is the essential survey for measuring audience and awareness, and for understanding target groups’ profiles and consumer habits.
Africascope is conducted in the capitals of seven countries in French-speaking Africa, on a sample of nearly 16,000 people aged 15 and over, representative of the survey areas population of 16.8 million people. The surveys were carried out face-to-face in interviewees’ homes, using the quota method (gender, age, education and profession of the respondent).
* Countries surveyed: Burkina Faso (Ouagadougou), Cameroon (Douala and Yaoundé), Democratic Republic of Congo (Kinshasa), Gabon (Libreville), Ivory Coast (Abidjan), Mali (Bamako) and Senegal (Dakar).
(Source: Euronews press release)