BroadcastAsia has opened in Singapore, with the AIB exhibiting at this annual meeting of the broadcasting industry in the Asia-Pacific region.
With around 800 exhibitors, BroadcastAsia is showcasing the latest technology for programme making, newsgathering and delivery. Running alongside is CommunicAsia which covers the telecommunications world – increasingly converged with the broadcasting sector with the delivery of content via mobile devices that not only serve as phones but also MP3 and MP4 players, games consoles and TV sets.
It has to be said that there’s more of a buzz in halls 3 to 6 where CommunicAsia is taking place than in 7 and 8, where broadcasting is featured. It seems that the hype around telecommunications – so in evidence a few years ago before the dot-com bubble burst – is back with a vengance. There’s a huge number of companies competing for attention, offering everything from IPTV solutions to innovative billing for content on hand-held devices.
Meanwhile in BroadcastAsia, any emphasis on particular themes is difficult to find; lighting, camera booms and lenses are proving somewhat less attractive to visitors who come from throughout the Asia-Pacific region than the mobile solutions on show in CommunicAsia.
At the AIB exhibit, visitors have the opportunity to find out more about the AIB and its members (many of whom have sent promotional material, providing them with a point-of-presence at the exhibition that they might otherwise not have), as well as seeing copies of the new AIB Directory of Global Broadcasting and the AIB’s quarterly magazine, The Channel.
In addition, the AIB is holding a private networking dinner on Thursday 22nd June, with members and a number of specially invited guests from the media industry across the Asia-Pacific region.
We’ll be updating this news from Singapore throughout the week. And if you’re in Singapore, visit the AIB at stand 8H4-02.