In September and October, Euronews viewers and users worldwide will be able to discover in 13 languages the attractions of Peru, the third-largest country in South America.
Promperù, the country’s promotion board, has selected Euronews to showcase Peru’s attractions in order to support its export and tourism sectors.
As part of Peru’s international branding campaign targeting investors, business people and travellers around the world, Promperù will benefit from Euronews distribution on TV in 200 countries worldwide, and from its powerful position in Europe, where Euronews has established itself as the leading international news channel.
For a four-week period starting on 19 September 2016, a multi-platform campaign plays out on Euronews, with conventional TV adverts and an extensive digital component.
This package is supplemented by a special series of “Life” magazine, a programme devoted to discovering countries across the world, which will feature original reports.
The “Peru Life” series will be broadcast on Euronews, which is available in more than 200 countries, and digitally on euronews.com, the “Euronews Discover” YouTube channel, and mobile applications.
In parallel, Euronews’ sales department is running a promotional campaign on TV and social media.
| Sabine Troccaz, Sales Director for the Americas |
“”We’re delighted to partner again with Promperu for their 2016 country branding campaign. Part of this multi-platforms campaign that includes an intensive spots campaign, as well as a strong digital component; the Peru life series produced in 13 languages will interest the worldwide business, investor community and travelers. The series will put Peru in the spot light and showcase the main assets of this diverse country that has experienced incredible and sustained economic growth over the past decade”.
Peru Life
Euronews reporter Monica Pinna travelled to Peru and picked three themes to help discover today’s Peru.
Monica introduces us to Peruvian cooking, one of the most richly diverse in the world. She meets leading chefs influenced both by the country’s three climates, which produce extremely varied ingredients, and by Asia and Europe, where many Peruvians have ancestry.
Peru is a renowned producer of coffee and cocoa. Monica meets farmers in the mountains of the Andean Cordillera, who attract exporters with their high-quality crops and whose cooperative ensures that their products are sold through the fair-trade channel.
As for Peru’s history, Monica unveils the secrets of the capital Lima and its cultural treasures, superb monuments, and arts scene.
A keen photographer, Monica Pinna is keeping a travel diary, available on euronews.com in which she shares her favourite finds.
(Source: Euronews press release)