Japan International Broadcasting Inc. (JIB) and Asia Satellite Telecommunications Co. Ltd. (AsiaSat) announced a major expansion of their partnership. On 1 July, JIB started to use AsiaSat 7 to broadcast NHK WORLD TV HD, an English language news and lifestyle TV network, and for the continued distribution of its SD channel in the Asia-Pacific.
“Since our SD service launch on AsiaSat in 2009, AsiaSat has proved to be our insightful and dependable partner in Asia and has done an excellent job in helping us to expand our penetration. Our new HD service will bring a brand new viewing experience of high quality news and entertainment content to home viewers and travellers in Asia,” said Yoshihiko Shimizu, President and CEO of Japan International Broadcasting Inc.
“Introducing an HD service is a strategic and competitive move of all leading broadcasters to attract new audience and satisfy existing viewers’ changing appetite for enhanced picture and sound quality. We are proud of JIB’s decision to choose AsiaSat once again to support this exciting expansion of their HD service in Asia. We look forward to continuing to contribute to NHK WORLD TV’s success in the region with our industry leading audience penetration and market knowledge,” said Sabrina Cubbon, Vice President, Marketing and Global Accounts of AsiaSat.
NHK WORLD TV’s 24-hour programming cycle includes its signature news show, “NHK NEWSLINE,” and a wide selection of technology, lifestyle and entertainment programs, including “great gear”, “TOKYO FASHION EXPRESS”, “Dining with the Chef”, “SPORTS JAPAN” and “Journeys in Japan”. In addition, the channel offers an assortment of groundbreaking documentaries and specials, including “Asia Insight”, “Inside Lens” and “NHK Documentary”.
NHK WORLD TV HD/SD channels are available free to air on AsiaSat 7 (105.5°E) with the following reception parameters:
Transponder C12V C7H
Downlink Frequency 4100 MHz 3880 MHz
Downlink Polarisation Vertical Horizontal
Transmission Standard DVB-S2 DVB-S
Compression Standard MPEG-4 MPEG-2
Modulation 8PSK QPSK
Symbol Rate 29.72 Mbps/sec 27.5 Mbps/sec
FEC 5/6 3/4
(Source: JIB press release)