Following the new IPSOS Affluent Survey Africa release today, every month Euronews is consumed (TV+digital) by nearly 800,000 of Africa’s most affluent people; daily, Euronews is also the most watched international news channel in Cameroon.
Euronews is available in Africa through its complete offer (TV + digital: online, social networks, mobile apps). Every month, 797,000 of the most Affluent African people consume Euronews, which represents 23.1% of the elite population.
IPSOS analyses the media consumption of Africa’s elite including the top 15% of the most prosperous and influential adults in 7 countries (Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda) which represents 3.455 million people.
Among the monthly digital users of Euronews, the survey highlights that 78% of them chose to access through either a mobile or a tablet. With its responsive web design, euronews.com is suited to all mobile and tablet to better meets consumer needs and habits, in information seeking.
Moreover, among the language services available, 56% of monthly digital consumers use either the French or the Arabic version of Euronews. Once again, the multilinguism of Euronews is a key element to succeed around the world and meets the need for the elite to follow the international news in their own language.
Euronews: #1 in Cameroon on daily reach
Euronews is the leading international news channel in Cameroon. Every day, 37% of the most affluent Cameroonian watch Euronews, which represents 107,000 viewers.
Furthermore, 51.3% (148,000) watch the channel every week and 69.7% (202,000) each month.
| Olivier de Montchenu, Euronews Sales Managing Director |
“Today in Africa, Euronews group is a key player for all advertisers who want to reach people interested in extensive and reputable news content. Euronews is positioned as a multilingual and international news source, is already well established over the continent as the new IPSOS survey shows. With Africanews launched this year, the first independent and multilingual pan-African news source, we are able to propose cross-media advertising campaigns using all Euronews and Africanews’ products from TV to our platforms and social networks.”
IPSOS Affluent Survey (formely EMS)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Africa is part of the Ipsos suite of Affluent surveys which now cover Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million affluent individuals.
(Source: Euronews press release)