• arvato at influential ‘Media Finance Focus 2013’ conference inNew Orleans
  • arvato Systems’ comprehensive solutions suite supports the latest trends in the media industry, including cross-media, on-demand, and non-linear services

arvato Systems is set to participate in the annual MFM & BCCA conference for the fourth time. Visitors to the well-established event in the U.S. media industry can learn more about arvato Systems’ advanced software solutions for broadcast and new media, all of which deliver the latest features such as cross-media marketing, integrated rights management, and ad slot optimization.

Media Finance Focus 2013 is an exclusive event established in theU.S.media industry many years ago. It is primarily geared toward business managers at media companies. Over 150 participants will gather at The Roosevelt Hotel inNew Orleansfrom 20 to 22 May 2013 to hear the latest on topics such as finance, accounting, taxes, human resources, and technologies as these relate to TV, radio, print, and the Internet.

arvato Systems will present IT solutions that support and simplify highly complex, cross-media advertising strategies at Booth 118.  The sales software ensures optimal management and the perfect placement of commercials and banner advertisements, with maximum flexibility in terms of the type of customer, campaign, or media. This way, the solutions provide an integrated workflow that incorporates the latest media technologies to help unlock the full potential of advertising.

Eivind Sandstrand, Corporate Business Manager North America at arvato Systems S4M GmbH inCologne, will deliver a presentation focusing on the central web-based media sales platform AdStore and the S4AdOpt optimization tool, as well as the benefits of Avatega, the modular, all-in-one solution. “There are many benefits for users from the media industry such as optimized profits in cross-media sales,” says the long-time industry expert.