According to the results of Africascope 2016, Africanews enjoys 31% awareness across seven countries* in French-speaking Africa, where it is already watched weekly by 1.7 million viewers.
Africanews is a leading multilingual, pan-African news outlet, available in sub-Saharan Africa via its complete offering: TV and digital (website, social media). Every week, 1.7 million people in French-speaking Africa watch Africanews TV.
According to the findings of the latest Africascope survey, conducted by Kantar TNS in seven French-speaking African countries, 31% of respondents have heard of Africanews.
Barely six months after launching, Africanews has already secured the loyalty of 1.7 million viewers in the seven countries surveyed.
According to the survey, Africanews’ audience is young and more affluent than the average of the target population. A majority of its audience are men, who make up 67% of Africanews’ viewers in these seven countries.
Africascope also highlights the strong TV audience in all countries surveyed, with an average 91% of people aged 15 and over watching television daily, which amounts to 15.4 million viewers.
Strong approval for Africanews in Gabon and Cameroon
Six months after its launch, Africanews already enjoys good awareness ratings in the seven countries surveyed.
In Cameroon, 41% of respondents say they have heard of the channel. The score rises to 60% in Gabon, the channel’s highest rating in French-speaking Africa.
Gabon is also where Africanews attracts its highest weekly audience, with a quarter of viewers loyal to the channel.
In Ivory Coast and Senegal, Africanews scores awareness ratings of 34% and 29%, respectively.
In the Democratic Republic of Congo, 28% of respondents say they have heard of the channel, compared to 25% in Burkina Faso and 21% in Mali.
| Michael Peters, CEO Euronews and Africanews |
“Barely six months after the launch of Africanews, we are pleased to receive the first audience data for seven key markets in French-speaking Africa. These findings – exceptional for a fledgling media outlet – are highly encouraging and consolidate our editorial position. We can already say that Africanews has found its audience, who approve of our intention to show the new face of news in a fast-moving continent. With our team in Pointe-Noire and its network of correspondents, 85 professionals fulfil their daily mission of providing independent news and promoting Africa’s rich diversity.
Many advertisers and partners showed confidence in Africanews as soon as it launched. With these first audience findings, we can assure them that Africanews is an excellent vehicle for their communications and that it will quickly make its mark as a key media source on the continent.”
KANTAR TNS and its Africascope media survey
Kantar TNS has been measuring the audiences of national and international television channels and radio stations since 2008. Africascope is the essential survey for measuring audience and awareness, and for understanding target groups’ profiles and consumer habits.
Africascope is conducted in the capitals of seven countries in French-speaking Africa, on a sample of 16.8 million people aged 15 and over, representative of the survey area. The surveys were carried out face-to-face in interviewees’ homes, using the quota method (gender, age, education and profession of the respondent).
* Countries surveyed: Burkina Faso (Ouagadougou), Cameroon (Douala and Yaoundé), Democratic Republic of Congo (Kinshasa), Gabon (Libreville), Ivory Coast (Abidjan), Mali (Bamako) and Senegal (Dakar).
(Source: Euronews press release)