the
channel
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which are ideal for an expanding multi-channel operation
planning to launch its own channels. “Careful planning and
support during the design and build phases, and a rational choice
of appropriate technologies and operator tools, are essential to
ensure that the channel is a commercial success,” Alan Constant
adds.
FSTV will base 18 of its staff at Kingston’s on-site serviced
offices, which are co-located with its state-of-the-art TV studios,
production and editing suites. “By co-locating with us, FSTV
can be at the heart of their broadcast operation and have the
freedom to use an entire network of services as and when their
requirements change. We understand their business and the
business of satellite DTH, which is very reassuring for customers
launching new DTH systems when they have little technical or
broadcast expertise,” explains John Dunlop, Head of Broadcast
Marketing at Kingston inmedia.
FSTV will gather revenue in Nigeria via a unique pay-as-you-
go subscriber system, which again will be managed from
Kingston’s facilities in the UK, comprising of a conditional
access system from Conax and Magnaquest subscriber
management system.
“With a potential audience of around 150 million people, FSTV
is delighted to bring a wealth of international news and
entertainment channels to Nigeria via satellite. We are
particularly excited about launching our own TV channels from
the UK and with content and advertising very much based on
the tastes and interests of a Nigerian audience. Kingston has
the facilities and expertise to allow us to do all of this from one
site, and being able to base ourselves there too is ideal,” says
Reuben Famuyibo, Executive Chairman of FSTV.
L i v e T x
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IBIS
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INTEGRATED BROADCAST INFORMATION SYSTEMS LIMITED. T
+44 (0) 1483 280208
E
W
Nigeria fact file
Population
133,881,703
Age structure
0-14 years: 43.6% (male 29,322,774; female 28,990,702)
15-64 years: 53.6% (male 36,513,700; female 35,254,333)
65 years and over: 2.8% (male 1,890,043; female 1,910,151)
Median age
total: 18 years
male: 18.1 years
female: 17.9 years (2002)
Population growth rate
2.53%
(Population figures are 2003 estimate)
Media
Nigeria has a strong electronic media
industry. Publicly-funded broadcasting
services cover almost the entire country,
with national and regional output. Private
broadcasting has emerged over the past
few years, with some success. However
the difficulty in securing advertising revenues has provided hurdles for
many operators, particularly in the television sector.
Radio is presently more important than television with far greater numbers
of listeners than there are viewers. Television is something that more
affluent city dwellers are likely to have rather than those in towns and
villages across the nation. International broadcasters have large
audiences across the country.
Control of the media has eased under the government of President
Obasanjo but the there are still restrictive measures in place.
Key broadcasting organisations
Daar Communications - private TV and radio
DBN Television - private TV and planned radio
Federal Radio Corporation of Nigeria - public radio
Minaj Broadcast International - private cable and terrestrial TV and radio
Nigerian Television Authority - public TV
Voice of Nigeria - public international radio broadcaster
