Page 7 - AIB | The Chanel | Issue 2 2012

MEDIA MARKETS | THE CHANNEL
THE CHANNEL | ISSUE 2 2012 | 07
IN BRIEF
UAE AUDIENCE
FIGURES
A system to measure UAE
television audience figures
is being implemented for
broadcasters and ad
agencies, in an attempt to
help develop the Arab
world's nearly US$5bn
advertising industry.
Emirates Media
Measurement Company
(EMMC) began a staged roll-
out of people meter system
'tview' that will officially
launch in October. In what is
seen as a major step forward
for the TV and advertising
industry in the UAE, the
platform aims to provide
transparent and reliable
ratings for advertisers.
HISPASAT
WORLD FIRST
Spanish satellite operator
HISPASAT has completed
the world's first demo of the
JEDI television channel in
3D-compatible with the MVC
format that makes it
possible to transmit the
same content in HD and 3D
Full HD on the same signal.
The goal in the coming
months is to implement the
signalling defined in the
DVB-3DTV Phase2a
specification which is under
development within the DVB
group, keeping an open
channel available across
Europe to serve as platform
for experimentation and
validation of the next
generation of 3DTV.
RESTART WITH
SALTO
As reported by Broadband TV
News, French transmission
company TDF has launched
Salto, a terrestrial 'restart'
service on France Télévisions’
channels. Between 2000 and
midnight viewers joining a
programme late can choose
to view the show from the
beginning by pressing the
blue button. The HbbTV
system requires the viewer
to connect their TV to the
Internet. Further services
are planned including VOD,
catch-up TV and dedicated
event channels.
Australians love catch-up
and long-form
Research released by Screen
Australia, the Government body
supporting the screen production
industry, reveals that 57% of
online viewers now watch more
feature films, TV drama and
documentaries than ever before
– demonstrating also that the
long-form narrative is not a lost
art in the online space.
"What to Watch? Audience
motivation in a multi-screen
world" is the first comprehensive
report undertaken on
Australians’ motivations for
watching feature films, TV drama
and documentaries. The report
shows that while online viewers
are rapidly growing as a
proportion of the audience, most
still use the web as a
complementary content source,
not as a replacement for
traditional platforms.
Online viewers are displaying
more discerning behaviour when
choosing what to watch – they
typically search for a specific
title, rather than browse. CEO Dr
Ruth Harley says schedule-
based platforms (TV, cinema)
provide highly targeted and
curated programming to an
audience largely ‘leaning back’.
But when it comes to on-demand
viewing, which is a ‘lean in’
medium, it is a far more active
choice. In the case of online
viewers, almost a third often
read social media posts before
choosing what to watch and
around half post back once they
have viewed.
A key role is played by the so-
called 'connectors' - generally
affluent, modern, young people
who stay in touch with the latest
technology and rely on social
media to organise their lives.
They find the time and the cash
to watch all kinds of content, on
all platforms. They’re out there,
leaning in. They make, not wait,
for recommendations. Dr Harley
says that while you can't control
word of mouth, you may be able
BBC focus on Africa
With 'BBC Focus On Africa', its
first-ever dedicated daily TV
news programme in English for
African audiences, the BBC
brings together the expertise of
the BBC World Service’s African
Service and BBC World News on
TV. It is the first in a range of new
programming for Africa which
the BBC is launching this
summer, including a major
expansion of its TV offer.
The programme will cover the
major news from the continent,
challenge African leaders and
politicians on tough issues,
report on the latest developments
in business, technology and
science and speak to those
driving change. The main
presenters of the daily 30-minute
programme are Komla Dumor
and Sophie Ikenye.
'Focus on Africa' has already
launched at prime-time on Metro
TV in Ghana, Star TV in Tanzania,
MBC in Malawi, SLBC in Sierra
Leone, One Africa TV in Namibia
and globally on BBC World
News, with further partners
expected to follow shortly.
Separately in July the BBC
Trust appointed George
Entwistle as Director-General of
the BBC. He will take up his post
in Q4 2012.
to influence it by communicating
with the right tools to the most
engaged audiences – that is
today's challenge.
Screen Australia also
published its findings on
programming strategies of all
five FTA TV catch-up services.
Australian content dominates
catch-up services with 58% of all
hours being Australian. The
percentage varied across each of
the five catch-up services given
their different programming
strategies.
The findings were based on
an analysis of content offered
during the first four weeks of the
official 2012 ratings period.