Page 5 - AIB | The Chanel | Issue 2 2012
Basic HTML Version
THE CHANNEL
|
ISSUE 2 2012
|
05
GUNDA CANNON EDITOR
Companionviewing
Isthesecondscreen
nowthe firstscreen?
P40
FOUR-SCREENSTRATEGY
BloombergTVaiming
for thedigital consumer
P34
GAMECHANGER
Eurosport'swinning strategy
forAsiaPacific
P44
FAST&FLEXIBLE
HowSatLinkharnesses
technologyadvances
THE INTERNATIONALMEDIAMAGAZINEFORTV,RADIO,ONLINE&MOBILE
ISSUE2 |2012
AsiaPacific
TheChannel
Sidekickofthe jury
Howtodeepen
audienceengagement
It’smultipledynamicmarkets
–what'stherecipeforsuccess?
The Channel
is the
international media
magazine for TV, radio,
online andmobile,
published by AIB, the
Association for
International
Broadcasting
Through this magazine
and its online publications
AIB reaches in excess of
25,000 people working in
electronicmedia globally:
media executives,
producers, editors,
journalists, technical
directors, regulators,
politicians and academics.
Contact us now to
discuss how AIB can
help you reach the key
individuals you need to
influence and to find out
about the outstanding,
highly cost-effective
benefits of AIB
membership
AIB
PO Box 141
Cranbrook TN17 9AJ
T
+44 (0) 20 7993 2557
E
contactaib@aib.org.uk
W
CHIEF EXECUTIVE &
MANAGING EDITOR
Simon Spanswick
E
simon.spanswick
@aib.org.uk
EDITOR
Gunda Cannon
E
gunda.cannon
@aib.org.uk
Broadcast technology evolves, and with it
language. I am not thinking of specific jargon but
new verbs for example like 'to facebook' or 'to
self-programme'. Or have you zeeboxed today?
Well, if you read on you'll see that zeebox is a
clever companion for your lap devised by a very
clever man called Anthony Rose. Fittingly, when
we did the interview with Rose we recorded him
via Skype while he was walking across London.
I love doing the interviews as they always bring
surprises. I noticed a couple of very nice turns of
phrase from our interviewees. Bloomberg's
Malcolm Fried said "in the world of journalism
digital is now like dog and cat years" – so much
happens in the space of one human year – and
NABA's Michael McEwen thought that "if anyone
really knew what our industry would be in five
years time; then we would bottle it and sell it to
the highest bidder".
As Rose said, once upon a time broadcasters had
channels and TV manufacturers made TV sets.
Now it's quite a different ball game. TV becomes
the playout vehicle, the power of controlling
content is shifting to the second screen – or should
that really be called the first screen now? It looks
as though not any one screen will do the job, that's
why controlling the four screens - only four at
present! - is the holy grail.
Broadcasters want to own the space around their
channel and have to come up with new concepts –
Dick Rempt's article on the 'Talent Sidekick'
outlines how you can add a social layer to an
existing format. Established PSB brands are re-
launching to pull their weight in the brave new
media world – see the interview with Deutsche
Welle's Erik Bettermann. And let's not forget that
service providers like SatLink and RRsat play a
key part in the delivery chain – harnessing new
technology advances as fast as they can, often
acting as alpha or beta sites for other innovative
companies.
This edition shines a light on Asia Pacific. It's not,
as Marcel Fenez rightly points out, a market, it's
multiple markets. There is huge potential, but
frustration for entrants. Things are done
differently, from negotiating tactics to the ways of
consuming TV. India, the biggest TV market in the
world, is seen as the last frontier. Very interesting
what Tata Sky's Nicola Bamford has to say about
payment methods and service expectations which
are high. And no-one stands still in Indonesia – see
MPA's overview article.
Repeatedly our interview partners talked about
Africa and Latin America as the 'emerging
markets' – they need more content, they need more
channels for delivery. We'll be looking at Africa in
the next edition. But first – enjoy your read.
WELCOME
In the world of
journalism
digital is now
like dog and
cat years
”
“
ADVERTISING
Judy Lund
Sales and Marketing
Executive
T
+44 20 7993 2557
E
MatthewPorter
Sales and Marketing
Executive
T
+44 20 7993 2557
E
matthew.porter
@aib.org.uk
SUBSCRIPTIONS
The Channel print edition
is available on subscription
at a cost of £15 per
annum (around €18/
US$29).
The views and opinions
expressed in
The Channel
are not necessarily those
of AIB. The publisher
accepts no responsibility
for errors, omissions or
the consequences thereof
Copyright
© 2012
Association for
International Broadcasting
ISSN
1477-8718
Print
BuxtonPress, Buxton, UK
WELCOME
|
THE CHANNEL
