Page 37 - AIB | The Chanel | Issue 2 2011
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THE CHANNEL
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ISSUE 2 2011
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37
Richard Kastelein,
CEO of Agora Media
Innovation and
Publisher of
,
and serial
entrepreneur Dick
Rempt, CEO of Talents
Media, look at
Connected TV and
emerging
multiplatform viewing
behaviour in terms of
threat or opportunity
for broadcasters. In
the process they come
up with futuristic
scenarios – but it's
perhaps not as far
away as you think
MULTIPLATFORM APPS-
THREATOROPPORTUNITY?
oodbye old
remote. Hello
new engagement
and interactive
TV on the second
screen...
multiplatform
style ‑ with Social TV, tCommerce,
game mechanics, chat, communities
et al. Throw in some DLNA and
cloud‑based VOD and Catchup via
IP pipes and I can finally watch
what I want to watch, when I want
to watch it, with whom I want to
watch it (virtually), on any device
that I feel like watching it on.
DISRUPTIVE TECHNOLOGY
And it’s not as far away as you
might think. Television took 50
years to reach the 100m user mark,
cellular telephony 13 years and the
internet only five. And there will be
well over 100 million Smart TVs
and Tablets on the market by 2013.
Connected Devices will radically
change the living room over the
next few years as not only
connected TVs enter homes, but
also consumer pickup of both
smartphones and tablets will allow
for dual screen interaction ‑
providing a much more ergonomic
and practical tool for engagement
over the traditional TV remote.
Having said that, most TV remotes
shipped by 2015 will likely be
touch screen ‑ similar to a
smartphone. Samsung is already
shipping such devices with their
high end TVs in 2011.
TV apps on connected TV and
companion devices are going to
rattle the TV broadcast industry as
much as the music and print sectors
have been disrupted by the advent
of the internet, and the traditional
value chain of Brand> Agency>
Broadcaster> Consumer is going to
drastically change. Some call it
democratisation, others scream
disruption. But for Indy producers
(via VOD) and a slew of third party
app developers (gaming, social,
community), there are going to be
new paths to the consumer that fall
outside of the norm.
If we look at the new disruptive
technology from an economic point
of view, consumer electronic (CE)
manufacturers have been seeing
thinner margins on televisions over
the past decade ‑ think about it...
TVs have not really gone up in
price over the past ten years.
Connected TV provides them with
a new shared revenue model as
they will become a new gatekeeper
of content in the living room via
G
While
broad-
casters
seem to
sit on
their
hands,
carriers
are trying
to own
that spot
“
”
