Page 18 - AIB | The Chanel | Issue 2 2011

CV
NAME
Wayne Borg
DATE OF BIRTH
December 1966
CAREER
Born in Sydney, Australia, Wayne Borg
started his career as a marketing
trainee with Unilever and Pepsico. In
1993 he moved to the UK to join the
Walt Disney Company. From 1994 he
held a number of senior positions with
Warner Bros and in 2000 he was
approached to set up Universal
Pictures International operations in
Australia and New Zealand. A
promotion to VP Asia Pacific/Latin
America in 2003 saw him return to
London; from 2005 he was as Senior
VP also responsible for Southern
Europe and the establishment of UPI’s
Russian operations. In 2006 he
became Executive VP, Commercial for
UPI. Wayne joined twofour54 in
February 2008 as Chief Operating
Officer and key member of the
launch/start up team. Since February
2011 Wayne has been Deputy CEO and
COO.
MEDIA USE
Wakes early to internet radio and
international news on ABC Australia.
At breakfast: FT and UAE English
papers The National and Gulf News. In
the office: 4 TVs showing CNN, BBC,
Bloomberg and Al Arabiya. Scans
tweet deck for comments on twofour54
and the Arabic talent he is following.
Reads international trades Variety,
Screen Int’l and Broadcast on his iPad.
Keeps in touch with home with Sydney
Morning Herald online.
Weekly/monthly news fix includes
Hollywood Reporter, Wired, Monocle
and, to relax, Vanity Fair. Finishes the
day watching YouTube videos with his
daughter - tropfest is a big favourite –
and winding down with comedy series
and documentaries on TV
FAVOURITES
Cruising around the islands of Abu
Dhabi on his boat, keen photographer
and collector of vintage cinema posters.
Plays tennis and swims to stay fit,
catches as many movies as possible