he agenda for Times
Television Network
(TTN ) is profitable,
sustainable growth.
We recently
launched a new
channel, ROMEDY
NOW, which is uniquely positioned
to provide ‘Love & Laughter’, via
its distinctive Hollywood content of
movies and series. TTN pursues
growth of audiences, increase in the
share of its brands, keeping its
brands number 1, reaching out to
more geographies and platforms.
The channels are focused around
the growing upscale, urban
audiences who have a penchant for
distinctive content.
On TIMES NOW, Indiaʹs leading
24hour English news channel, the
editorial focus is on providing
unbiased, objective news and
making sense for our viewers –
English in India is an aspirational
language spoken by the urban,
premium consuming class and
there is very little overlap in the
audience sets of English news and
Hindi news channels for example.
Times Television
Network is part of
India’s largest media
conglomerate the Times
Group that has interests
across print, TV, radio,
internet, mobile &
digital platforms, out of
home and experiential
media, movies and
music. With his diverse
background of building
brands and businesses,
Sunil Lulla first joined
the Times Group in
2005. Today he oversees
as MD and CEO of TTN
India’s leading TV
channels ET NOW,
MOVIES NOW, ROMEDY
NOW, TIMES NOW and
zoOm. What is his
strategic focus?
T
PREMIUM CONTENT
We will
only enter
a genre
where we
believe we
can be
market
leader
“
”
THE CHANNEL
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ISSUE 1 2014
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47
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On ET NOW, the editorial focus is
on sharing the latest stock tips and
breaking business; on zoOm TV it’s
engaging the youth with the hottest
Bollywood news, latest gossip,
music and movies; and the best of
English movies – be it action,
adventure, romance, comedy,
drama – on MOVIES NOW and
ROMEDY NOW.
It is this sharp editorial focus
that ensures that each of the brands
is respected, loved and number 1 in
its respective domain. We will only
enter a genre or create one where
we believe we can play the role of
market leader. The channels go out
to over 100m viewers in 76
countries across four continents.
What powers your news operation?
Times Television Network uses
cellular telecom technology for live
video feeds augmenting the
traditional satellite mode. This has
not only lowered the cost of news
gathering but also gives TTN an
edge over competition by allowing
faster coverage of news events.
TIMES NOW and ET NOW led the
