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More and more organisations and individuals are producing content
that is primarily intended for consumption online, rather than on
traditional television and radio. Sometimes, this online content expands
a story that has been included in “conventional” broadcasts.
Sometimes, it is fresh, “stand-alone” content produced especially for
online audiences.
The AIB is looking for factual content that has been designed
exclusively for an online audience. We expect to see the same high level
of production standards that is expected from a conventional TV or
radio broadcast. The storytelling should be clear and comprehensive,
whether it’s a topical news story or a creative feature.
We are not imposing boundaries on what can be submitted in this
category as our judges want to explore what communicators are doing
around the world with innovative online productions. The only rules are
that it must be a factual production and that it must be available online
at the time of judging in the late (northern hemisphere) summer.
We are looking for the best storytelling, the highest production values
and for real engagement with the online audience. Remember your
entry must have first been made available online between 1 June 2015
and 30 June 2016.
Winner 2015
Bayerischer Rundfunk
Do Not Track
ONLINE PRODUCTION
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