More and more broadcasters are producing content that is primarily
intended for consumption online, rather than on traditional television
channels and radio stations. Sometimes, this online content expands a
story that has been included in “conventional” broadcasts. Sometimes,
it is fresh, “stand-alone” content produced especially for online audiences.
AIB has noted that a significant number of radio broadcasters are
expanding their online-only content as a way to expand their reach in
the “always-on world”. Follow-ups to news stories, additional
interviews and a wide range of video material are all candidates for
extra online productions.
AIB is looking for factual content that has been designed exclusively for
an online audience. We expect to see the same high level of production
standards that is expected from a conventional TV or radio broadcast.
The story-telling should be clear and comprehensive, whether it’s a
topical news story or a creative feature.
We are not imposing boundaries on what can be submitted in this
category as our judges want to explore what broadcasters are doing
around the world with innovative online productions. The only rules are
that it must be a factual production and that it must be available online
at the time of judging in the late (northern hemisphere) summer.
We are looking for the best story-telling, the highest production values
and for real engagement with the online audience. Remember your
entry must have first been made available online between 1 June 2014
and 30 June 2015.
ONLINE FACTUAL
Winner 2014
SBS
Cronulla Riots - The Day that Shocked the Nation
15
