The Channel | 2004 | September

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38 | the channel
Every week, 150 videos are available on
demand in addition to the latest news in
seven languages. The Net surfer can not only
consult the latest news any time he wants in
the desired language version but also the
latest bulletin on demand, plus “Sport”,
“Economia” and “Europa”. The popular
magazines section offers the latest editions
of “Space”, “Cinema”, “Hi-Tech” (science
and technology), “Le Mag” (art, music,
fashion, cinema), and the European
magazines “Agora”, “Europeans”, “Pass”
and “Parlamento” as video on demand. The
most unusual images of the week, broadcast
in “No Comment”, are also available on
Seven days a week broadcasting is provided
by 250 staff including 160 journalists based
in Lyon, France. EuroNews is the only news
channel that brings together experienced
journalists from over 10 countries in Europe
– this guarantees that there is no specific
viewpoint or bias. I strongly believe with the
support of our 19 public broadcasting
shareholders we will reinforce EuroNews’
role as a unique and essential public
television service for all citizens of the
European Union. Our viewers are all those
who need a different television news
perspective, one that is not biased by any
national point of view.
Above EuroNews headquarters in Lyon, France
Right The central newsroom
About EuroNews
EuroNews is operated by SECEMIE, a
consortium of 19 public service broadcasters
from Algeria, Belgium, Cyprus, Czech Republic,
Egypt, Finland , France, Greece, Ireland, Italy,
Malta, Monaco,Portugal,Romania, Russia,
Slovenia, Spain, Switzerland and Tunisia.
According to the latest EMS survey, which
measures audience in the top 20% of households
by income in 16 European countries, EuroNews
has a daily reach of 4.5% (1,802,000 viewers),
a weekly reach of 15% (5,966,000 viewers) and
a monthly reach of 27.1% (10,805,000 viewers).
EuroNews is head-to-head with CNN International
in the battle for the upmarket audience. In weekly
reach, EuroNews comes second just after CNN
International, and significantly ahead of the other
pan-European news channels. In the top-5 major
markets, EuroNews and CNN International are
almost level, with 1,330,000 and 1,334,000 daily
viewers watching EuroNews and CNN
International respectively.
In France, EuroNews is the leading pan-European
news channel, with 346,000 daily viewers, twice
as large as CNN’s 158,000. In Italy, EuroNews
(230,000 daily viewers) is also a leading PETV
news channel, with 12% more audience than
CNN International (205,000). In Spain,
EuroNews and CNN International enjoy the same
performances (158,000 daily viewers). In
Germany, the two channels are very close: CNN
International’s daily reach is 478,000 and
EuroNews’ daily reach is 458,000.
Other markets have also seen significant growth
in EuroNews’ viewership. EuroNews has seen
increases in daily reach of 50% in Denmark, 46%
in the Netherlands and 20% in Ireland.
Olivier de Montchenu, Sales and Distribution
Director of EuroNews says: ‘Following the EMS
2004 survey, EuroNews is one more time
confirmed as the channel of choice for decision-
makers and business travellers in Europe. The
survey shows that the multilingual proposition
of EuroNews and its unique concept of a digital
bouquet fitting all digital platforms (satellite,
cable, ADSL, broadband internet, mobile phone)
represent a huge competitive advantage and we
all know that reaching each European opinion
leader in his or her own language increases
advertising impact.’
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