Page 8 - AIB | The Chanel | Issue 1 2013

LatAm ad spend growth
While overall media spending is
relatively low at $38bn in 2013,
Latin America will experience
the fastest total media ad
spending growth among all of
the regions included in
eMarketer’s forecast through
2016. However, it will not come
close to nearing the ad spend
totals of North America, Asia-
Pacific or Western Europe. At
$51bn, eMarketer expects Latin
America will account for well
under half of Western Europe’s
total in 2016.
In Latin America this year,
Argentina is set to overtake
Mexico to become the No. 2
country in ad spending. Brazil,
the sixth-largest economy in the
world, will remain No. 1 in total
media ad spending at $20bn, a
53.6% share of the Latin American
total. In 2016, the Olympics will
boost ad spending in Brazil even
further. By 2016, Latin America
will take an 8.2% share of total
ad spending worldwide.
Globally, adspend is expected
to increase 4% in 2013 and 5.5%
in 2014, according to Warc's
latest Consensus Ad Forecast.
The US remains the world's
biggest ad market, with Russia,
China and Brazil the fastest-
growing markets.
Arabsat leading in MENA
Arabsat was recognised as
Leading MENA Satellite Operator
at the 2012 ASBU BroadcastPro
Awards in Dubai – for its
pioneering role in bringing
HbbTV to the region, for its
initiatives with regional
organisations during the 2012
Olympics, for balancing its
commercial and social mandate
to ensure access to information
for the larger Arab population
across the MENA, and for
addressing satellite interference
issues and the implementation
of carrier IDs.
In late 2012 Arabsat partnered
with Level421, a provider of
satellite communication services
for Africa, Middle East and
Central Asia. Level421 installed a
6.5 m antenna pointing towards
Arabsat-5C satellite @ 20° East,
capable of handling extended C-
Band. Level421 provides data
services, based on COMTECH
840 Advanced-V-SAT technology,
operating high modulated up to
32 APSK on ultra efficient level
with ACM capabilities on Up and
Downstream.
Khalid Balkheyour, President
& CEO of Arabsat, said that with
upcoming Ka Band, and a strong
market concentration in low cost
type iDirect type services, the
capability to deliver real large
trunks for Internet Backbone
IN BRIEF
AVAMIO MAM
arvato Systems showcased
its new Avamio compact
system at CCW in New York.
arvato Systems developed
Avamio alongside its VPMS
media asset management
enterprise solution in order to
satisfy the requirements of
small-scale, specialty TV
broadcasters, post-production
companies, and corporate TV
producers. In addition to
content management, the
system allows you to simply
and quickly search and
access media files. It also
simplifies a range of work
processes by automatically
importing metadata when
new files are uploaded.
OASYS TEAM
EXPANDS
OASYS, a leading developer of
IT-based automated playout
solutions, has strengthened
its team with two key
appointments. As Sales
Director for the Asia Pacific
region, James Ng is based in
Singapore and responsible
for providing OASYS’ local
partners and resellers with
commercial support. As the
company extends and
deepens its global
operations, Mike Kenna,
OASYS new Sales Director for
EMEA, will manage OASYS
direct sales while also
building on the existing
network of resellers.
THAILANDSATTV
Thailand’s broadcasting
regulator NBTC has granted
licences for 31 satellite TV
channels and approved 515
permits to radio
broadcasters (404 for
commercial, 67 for public,
44 for community service)
and 271 licences to operate
a network broadcasting
service (five for national
networks, 52 for regional
networks, the rest for
community networks). The
regulator also gave the
Royal Thai Army, the
operator of Channel 5, a
licence for a digital TV trial
for residents in Greater
Bangkok.
purpose is becoming ever more
important. In early 2013 Arabsat
teamed with SPI International to
launch three new HD channels in
HD/SD for the MENA region on
the Arabsat BADR-5 satellite @
26 deg East “Hot Spot” and
African countries on Arabsat-5C
satellite @ 20 deg East “See-
digit-All”.
Hajj live
UK-based Islam Channel is
committed to having a positive
impact in the global community
and understands the power of
media to bring to the forefront
important issues of our time. The
channel is available on multiple
platforms including DStv in West
Africa and has recently expanded
its programming to cater for a
growing and diverse African
audience.
In its current affairs and news
coverage Islam Channel's ‘Your
Views on News’ has extensively
reported on the Somali elections
and looked at issues affecting
Niger, Sudan and other countries.
During its daily live coverage
of Hajj, Islam Channel was
inundated with calls from
viewers in Nigeria, Ghana and
Gambia.
THE CHANNEL | MEDIA MARKETS
IWMF honours
Khadija Ismayilova, investigative
journalist for RFE/RL's Azerbaijan
Service, was one of three
recipients of the International
Women's Media Foundation's
“Courage in Journalism” award
08 | ISSUE 1 2013 | THE CHANNEL
in 2012. She was honoured for
her unflinching reporting in the
face of continued harassment,
slander campaigns, blackmail,
and threats for her exposés of
corruption within the Azeri
government.
CBS News journalist Leslie
Stahl presented Ismayilova
with her award, noting the
extreme conditions under
which she and other journalists
in Azerbaijan cover the news.