Page 12 - AIB | The Chanel | Issue 1 2013

THE CHANNEL | MEDIA MARKETS
Phoenix ranked as
Asia's 'Big Four'
When World Brand Lab unveiled
its 2012 rankings of Asia’s 500
Most Influential Brands Phoenix
Satellite Television was among
the recipients, receiving the
award for the seventh
consecutive year. The channel
also upped its ranking by 44,
becoming one of the “Big Four”
in Asia’s television media brands,
alongside CCTV, NHK and TVB.
Asia’s 500 Most Influential
Brands measures the market
share, brand loyalty and Asian
leadership of corporations from
the continent’s 17 regions. Its
publisher World Brand Lab is
recognised as one of the top
three brand rating organizations
in the world, chaired by
Professor Robert Mundell, the
Nobel Economics Prize laureate.
3D animated news openers
UK-based dedicated 24 hour
news channel Sky News marks
the start of each hour’s live news
broadcast with a 3D graphic
opener called “Top of the Hour"
which includes video clips and
screen shots from all Sky News’
online platforms - Web, iPad,
and mobile – as 3D video
windows within the intro
package. Sky News uses Vizrt’s
Viz Content Pilot, a template-
based video and graphics
management system that grabs
editorial content from each of
the Sky News online services
and inserts it into the pre-built
3D animated graphic in real-
time, preserving their fonts and
screen layouts. “Top of the Hour”
runs on both the SD and HD
channels and Viz Content Pilot
automatically feeds both
versions.
The resulting graphic is
accessible to the vision mixer
and producers in the control
room via Viz Content Pilot and
Avid’s iNews. This gives them the
ability to override the automatic
insertion of content from the
servers and embed different
IN BRIEF
INDIA UPLINK
CHECK
In an attempt to track down
illegal transmission of TV
channels in India, all
teleports operating in the
country have been directed
by the Information and
Broadcasting Ministry to
submit monthly reports with
details of channels being
uplinked. The Ministry
hopes this will bring greater
transparency and flag up
unlicensed or illegal
channels. Teleports are to
supply the STV licence
number, the satellite being
used, the names of all TV
channels and their owners,
uplink start date, and
current operational status.
KBS CONCERT
In December KBS World
Radio hosted a concert in
Seoul to celebrate the 20th
anniversary of the
establishment of diplomatic
relations between South
Korea and Vietnam. The
event featured top artists of
both nations including South
Korea’s Ailee, Dal Shabet,
Eru and Vietnam’s Tran Lap.
Among the over 400 guests
were the Vietnamese Foreign
Minister Pham Binh Minh
and other high-ranking
Vietnamese officials. The
concert is available at
world.kbs.co.kr and on KBS
World Radio’s YouTube
channel.
RRI RELAUNCH
Radio Romania International
has automated its night
time broadcasts in English,
French, Spanish and
Romanian to reduce technical
staff costs. RRI is in the
process of relaunching its
website,www.rri.ro, and
continues to offer on-demand
programmes in all its 12
languages/dialects. Website
visitors can listen to more
than 30 shows daily, for up
to one week after the
programmes air. RRI offers
seven hours of programming
daily via DRM in English,
German, French, Russian,
Italian, and Chinese.
imagery and headlines if last-
minute changes are required.
Sky News also uses broadcast
news-oriented products Viz
Artist and Viz Weather.
Al Jazeera
America
Qatar-based Al Jazeera Media
Network has acquired US cable
channel Current TV and plans to
create Al Jazeera America, a US-
based news channel which will
provide both domestic and
international news for American
audiences. Al Jazeera’s coverage
will soon be available in more
than 40m US households, up
from 4.7m prior to the deal.
The new channel will be
headquartered in New York City.
In addition to its existing news
bureaux in New York,
Washington, DC, Los Angeles,
Miami and Chicago, Al Jazeera
will open additional bureaux in
key locations across the US and
double its US-based staff to
more than 300.
The deal brings Al Jazeera
into closer competition with
American news channels like
CNN, MSNBC and Fox. The
award-winning channel is seen
in more than 260m homes in 130
countries, but has had limited
access to US markets. Soon
after the deal was announced,
Time Warner Cable dropped
Current from its line-up,
indicating the struggle that Al
Jazeera may face in expanding in
the US.
Antena 3 ratings rise
Antena 3, the most watched of
Romania's six news TV channels,
had a spectacular 2012 in terms
of ratings, with an average
ratings increase of 54% in 2012
compared with 2011, and an
average market share increase
of 36% in 2012 versus 2011
(source: Kantar Media).
In Prime Time, the most
competitive time slot, Antena 3
reinforced its news leader status
with a 50% ratings increase and
a 32% growth of market share
over 2011. In a market with over
50 TV channels, Antena 3 ranks
3rd after the two most powerful
generalist channels Pro TV and
Antena 1.
Antena 3 launched in 2005 as
part of INTACT Media Group; it is
the only news TV station in
Romania affiliated with CNN
International.
12 | ISSUE 1 2013 | THE CHANNEL