Page 10 - AIB | The Chanel | Issue 1 2013

THE CHANNEL | MEDIA MARKETS
RT begins HD broadcast worldwide
RT, the Moscow-based global
news network, is in the process
of upgrading all of its channels
to high definition format
following the move of the
network’s offices to a brand new
space in January. RT launched
its first news channel in 2005
and has since experienced rapid
growth – in programming, staff
size and international reach.
Currently RT reaches more than
550m people in more than 100
countries across five continents.
RT America, one of the
network’s five channels, has
been broadcasting in HD from its
Washington, DC studio since
February 2012. RT’s remaining
channels – the flagship English
language news channel, RT in
Spanish and Arabic, and the
Eurosport multi-screen
subscription
Sports fans who subscribe to
Eurosport Player, the broadcaster's
online simulcast service, are now
able to watch live action on PC,
mobile and tablet for a single
monthly fee. The new pricing
strategy, compatible with iOS
and Android devices, is reflecting
consumer behaviour which
demonstrates fans want access
to live action regardless of
where they are or what device is
to hand.
Eurosport's multi-screen
offer means fans can access
their Player account on a range
of devices and, via multiple live
feeds from selected events such
as tennis Grand Slams, enjoy
different content on different
screens at the same time.
Eurosport's 2013 schedule of live
world class sporting events
starts with the Dakar Rally
(right), followed by the Africa Cup
of Nations football tournament
and the Australian Open Grand
Slam, alongside a full calendar
of wintersports events. Fans
watching on PC also will be able
to rewind up to three hours of
action and play it back and use a
catch-up service from the
quarter-finals onwards.
IN BRIEF
SOCIAL MEDIA TV
RATINGS
Nielsen and Twitter are
partnering to measure TV
viewership and audience
engagement with a new
industry standard metric
that will gauge penetration
based entirely on data from
the popular micro-blogging
website and social network.
The new Nielsen Twitter TV
Rating is intended to serve
as a complement to
Nielsen's existing system
and as a means to
understand social activity.
The ratings will build on top
of NM Incite’s SocialGuide
audience engagement
analytics platform, a joint
venture between Nielsen
and McKinsey & Co.
HBO FOR INDIA
Regional pay-TV leader HBO
Asia and Eros International, a
global company in the Indian
film entertainment industry,
are collaborating to launch
two new premium
advertising-free movie
channels, HBO DEFINED and
HBO HITS, in India. The
alliance brings together the
best of Hollywood and
Bollywood and provides for
the development of both
HBO's existing formats for
India as well as the creation
of original content for the
Indian TV market and
international distribution.
WRN MEDIA
CENTRE
International broadcast
services company WRN
Broadcast is making a £1m+
investment in Q1 2013 to
future proof its London-
based media centre and
create a dedicated archive
environment, with an
additional 2 petabytes worth
of storage, a new master
control room and a
significant upgrade to the
current MAM and mediator
system. Newly appointed
CTO Dave Travis who is
overseeing the project says
technology partners include
Evertz, Spectra Logic and
Bright Media.
DW goes
local
Germany's Deutsche Welle has
expanded its range of TV
magazines to include original
productions in additional
languages. Among them are
Manthan in Hindi on science and
technology (broadcast via
Doordarshan National (DD-1));
Inovator in Indonesian on science
(via the national broadcaster
TVRI); talk shows for the Arab
world such as the Egyptian co-
production Shababtalk and The
New Arab Debates. Co-produced
with local partners, the talk show
Claves on DW looks at Latin
American countries; Futurando
in Portuguese for Brazil covers
everything from space research
to medical innovations. In late
2012 DW also launched Geofaktor
in Russian which is broadcast via
partner stations Expert-TV and
Russia’s leading distribution
network STP-Content.
10 | ISSUE 1 2013 | THE CHANNEL
documentary channel RTDoc –
will start airing in HD thanks to
the upgraded capabilities of RT’s
new Moscow studio. Margarita
Simonyan, RT's editor-in-chief,
says HD is the operating reality
of any modern news network – in
order to remain competitive in
the international market, it was
crucial for RT to offer its
programming in HD.
Some RT content has already
been available in HD through
FreeVideo, RT’s online video
agency, which counts more than
14,000 TV channels and news
agencies from 185 countries
around the world among its
subscribers. In early 2013 RT is
set to launch RUPTLY – a new,
Berlin-based, full-service video
agency that will provide original
video footage of developing
stories from around the world.
All its content will be in HD.