The Channel | 2002 | June

19 / 22

20 | the channel
At the 30-person R&D unit located at Jutel’s head
office in Oulu, Finland, it is a normal Tuesday
morning; a quiet buzz fills the air as people
concentrate on their computer displays. “A
company is for the most part a reflection of the
people it employs,” states Jutel’s Managing
Director Reijo Kivelä, who founded the company
in 1984 with his brother Jorma.“We’ve been lucky
along the way because we have succeeded in
attracting employees to Jutel who want to
genuinely create something new and do things a
little differently - and better.”
“Besides our 18 years of experience with radio
broadcast systems and telecommunications, we
also invest substantially and continuously in R&D.
Finding the right customers and partners has also
been a key success factor,” confirms Jutel’s
Business Development Manager and Chairman
of the Board Jorma Kivelä.
This success can be seen in Jutel’s results; the
company’s revenue increased by 70% in 2001 and
operations are profitable. A solid reputation in job
markets also enables Jutel to keep the right people
in-house.
It all begins with innovative products
Jutel RadioMan is Jutel’s main product. Designed
for the content production and management of
digital media environments such as radio stations
or mobile operators’ systems, the software is
currently utilised by some of the world’s leading
radio broadcasters, including the BBC, RTE
Ireland, YLE Finland, KDAB Korea and ERTU
Egypt. Jutel RadioMan software is a unique
solution that enables digital content to be created,
scheduled, organised, archived and broadcast
simultaneously to multiple media channels.
“We believe that Jutel RadioMan is without
question the best product on the market. As a
company Jutel wants to be known for its
comprehensive project management capabilities
and excellent customer support,” explains Vice
President and Marketing Manager Antti
Nevalainen. “Our goal is to be the first choice of
the market’s most desirable achieve
this objective, Jutel has to be quality leader and
innovator; every day we are working hard to
achieve this. In early 2002 we also initiated an
internal process whose purpose is to further
crystallise Jutel’s essential nature. A strong brand
functions as the directional sign that a globally
functioning company needs.”
Mutually beneficial partnerships
In 1995 Jutel signed a Business Partner
Agreement with IBM; in 2002 Jutel’s products
became part of IBM’s new Digital Media Factory
portfolio. As a result Jutel RadioMan is sold
worldwide through IBM’s extensive network. “The
most visible fruit of the co-operation is the world’s
largest decentralised computer assisted radio
system built for BBC English Regions, consisting
of over 1000 workstations nation-wide,” explains
Jorma Kivelä.“Jutel has traditionally concentrated
on European markets, but our partnership with
IBM now enables us to also focus on North
America and Asia.”
“Currently we are working with mobile device
operators and manufacturers to develop content
production and management solutions for the
mobile believe that convergence
- the combination of still and moving visuals, text
and sound into multiple broadcast channels - has
become a reality and we want to be the first to
offer our current and future customers the best
new solutions,” Jorma Kivelä reveals.
Uniqueness is a Jutel value
When asked about Jutel’s values, Antti Nevalainen
is ready with the answer: “Uniqueness,
trustworthiness and leadership are our core
values,” states Nevalainen.
“Our products are currently pioneering efforts. And
Jutel is an innovative company. Even so, there is
still plenty of room for improvement in our work
and operational methods; Jutel’s values will
become a concrete reality only when they have
become part of our daily intend to
remain the first choice of the sector’s best
customers and partners - in the future as well.
Achieving this will require that we continuously
develop our operations and products, but we are
confident that we are headed in the right direction.”
R&D - the route to success?
Jutel, is a leading provider of software for digital content management and radio
broadcasting solutions, invests 22 % of its yearly revenue in product development and
over half of its personnel work in R&D teams. Managing Director Reijo Kivelä explains that
the partnership with IBM enables Jutel to concentrate on its core expertise areas and
particularly on the development of its main product, Jutel RadioMan. Jutel is also working
Broadcast Technology
EVS slow motion/replay monopoly at
World Cup
EVS has once again provided all the slow-Motion replay and highlights editing systems for this year’s
World Cup. This was achieved in collaboration with Thomson (High Speed cameras), Canon (70x
zooms), Egripment and Vinten (camera support hardware). No less than 100 EVS LSM-XTs were
deployed, 30 of which were Super Motion
HostBroadcastServices was committed to take the quality of broadcasting up to unprecedented heights.
No less 23 cameras were available for the 9 major matches, 14 of which were routed to LSM-XTs. And
6 of these cameras were LDK-23s supported by LSM-XTs in Super Motion mode. That meant a total
of 12 LSM-XTs per match.