MEDIA MARKETS
|
THE CHANNEL
IN BRIEF
INDIAN BUT
GLOBAL
Zee News with its eight
national and regional
channels is embracing a
new identity. It has changed
its name to Zee Media
Corporation with the slogan:
"The World is my family".
CEO Alok Agrawal said
brands have to adapt,
adding "We henceforth
announce to all that we are
Indian, but international."
Separately, the Indian
Information and
Broadcasting Ministry is
currently seeking the
recommendations of
regulator TRAI and the
Press Council of India on a
proposal to increase FDI in
the media sector.
ARGENTINA GOES
FOR SPANISH
Argentina's President
Cristina Fernández de
Kirchner has announced a
new 'Dubbing Law', which
makes it mandatory to dub
films, foreign TV series,
advertisements and
programme announcements
into neutral Spanish. Decree
No. 933 also states that the
dubbing recording should
take place in Argentina itself.
The entity in charge of
applying the new rules will be
the AFSCA, which will also
hand out fines. The income
raised through fines will go to
the Fund for Cinematic
Development.
HTC ONE MINI
LAUNCH
HTC is releasing a "compact'
mini version of its flagship
HTC One smartphone in
selected markets from
August and globally from
September. The aluminium-
clad HTC One mini handset
comes with similar features
but at a significantly lower
price. It has a 4.3-inch
display with a 720p HD
resolution, a 1.4 GHz dual-
core processor, 1 GB RAM
and 4 megapixel camera
and includes features such
as BoomSound and
BlinkFeed.
arvato out-
of-the-box
arvato Systems has successfully
combined two of its flagship
products into an integrated out-
of-the-box solution. Within just a
few months the company was
able to win three European
customers for the seamlessly
combined products that enable
broadcasters to plan, work and
broadcast linear as well as non-
linear. Avatega (all-in-one
solution for broadcast
management) enables
customers to handle all their
needs regarding channel
management and media sales,
while Avamio (compact and
integrated media asset
management) provides for
rapid and efficient access to
media files.
THE CHANNEL
|
ISSUE 2 2013
|
09
Channel NewsAsia
website re-design
Six months after regional
broadcaster Channel NewsAsia
launched its 24-hour operations
with an expanded inventory of
programmes, new look and
facilities, its redesigned website
serves up a slate of new
offerings. Attracting some 42m
page views a month,
channelnewsasia.com is a prime
destination especially for
regional and local stories. With
nine news categories and a
selection of featured videos, the
site’s news offering has been
enlarged with a carousel of the
top four stories per category,
with an accompanying trend
graph to show the popularity of
each report over time.
Popular news on the
channel’s Twitter and Facebook
pages are displayed, while a
personalised view of news is
available when users log in
through their social media
accounts. The interactive offering
also allows users to curate their
own list of reports and videos.
Write-ups and on-demand
video clips of Channel
NewsAsia's TV output on the
website reflect the channel’s
bigger offering on business,
current affairs and lifestyle to
reflect Asia’s dynamic energy. In
the offing is a “lighter” site
aimed at news reading on mobile
phones while earlier in the year
more updated apps were
unveiled to complement access
to the portal.
France Médias Monde
The French national media
company comprising RFI,
FRANCE 24 and Monte Carlo
Doualiya has been renamed
France Médias Monde,
reflecting employees' and
managers' desire for a name
that is less administrative and
easier to understand abroad
than the previous Audiovisuel
Extérieur de la France. The new
name will be gradually rolled out
over the next few months
through a domain name.
The new name is not
intended to replace the brands
RFI, FRANCE 24 and Monte
Carlo Doualiya. These brands
will remain the principal vectors
of communication and the three
media can associate the new
over-arching brand with their
signatures.
These changes are in line with
the current creation of new style
guides and visual identities for
each media.
BBC first on mobile in Burma
BBC World Service has become
the first international media
organisation in Burma (Myanmar)
to deliver news on the mobile
platform, through an agreement
with Burma’s leading mobile
aggregator, Blue Ocean Operating
Management. The country’s
mobile phone users can now
receive two BBC Burmese audio
news bulletins every day, with
BBC Burmese news SMS to
follow shortly. There are around
4m mobile subscribers in
Burma, and the number is set to
grow with further liberalisation
of the mobile market.
BBC Burmese has a weekly
audience of 8.4m listeners in
Burma, reaching 22.9% of the
country’s population and
independent surveys show that
BBC Burmese has established
itself as a trusted international
broadcaster in Burma.
According to the latest Global
Audience Estimate which
measures the combined reach of
the BBC’s international services
- BBC World Service, BBC World
News and bbc.com/news -
across the world, the BBC's
global news services reach 256m
people each week. It is the BBC's
biggest ever audience, and a
record weekly audience for the
World Service at 192m.
