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TECHNOLOGY
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THE CHANNEL
THE CHANNEL
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JANUARY08
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need to work with tapes and allows
us to implement the “ingest once,
use many times” principle.
LOCAL SUPPORT
If you have a good product and an
effective sales team, local after-sales
support is vital. We achieve local
presence via our partners and/or
subsidiaries, who are familiar with
market conditions and the media in
their country and build business
relations steadily.
In China there are over 2,000 TV
stations. In April 2007 we forged a
partnership with Beijing-based
Kommnet Group to open up the
Chinese market. With its detailed
knowledge and many years of
experience in media software,
Kommnet is an ideal partner for us.
We had a joint stand at BIRTV, the
largest broadcasting and media
technology fair in Asia.
In Russia, where our customer
base includes regional, national and
also special-interest broadcasters,
we recently established a subsidiary
in Moscow. This allows us to react
more quickly to customer requests,
build contacts and, most importantly,
to provide better after-sales service.
Our network of partners in other
countries is growing. It is important
that our partners meet our
expectations of excellence – that
they know their markets, are
already operating successfully and
act in NorCom’s best interests.
Establishing an international
position at an early stage, and
focusing our sales efforts on high-
growth markets has, as it turns out,
proved to be exactly the right
strategy. Looking ahead, I see
NorCom as one of the leading
vendors of TV production software.
Our goal is to position ourselves as
an all-in operator providing media
companies with strategic advice
and assistance for their TV, IPTV or
mobile TV projects. Our vision is to
play an active role in the
development of media - all we have
to do is make this happen.
■
Our
vision is to
play an
active role
in the
develop-
ment of
media
“
”
CPower Pro
ensures smooth
broadcasting
operations for
TV and media
companies. One
of the key factors
of our success is the ongoing
enhancement of features which
allows us to cater to all distribution
channels - conventional
broadcasting, IPTV, corporate and
mobile TV.
Asuccessful position in the market
hinges not least of all on the right
sales and marketing strategy. From
the outset, we knew that we wanted
to have an international thrust to
our sales efforts. Having signed up
renowned local media companies
such as RTL, n-tv and Deutsches
Anlegerfernsehen, we also
systematically targeted foreign
markets. Eastern Europe, Russia,
China and the Middle East have
been of particular interest to us.
In creating a good name for
ourselves outside Germany, we
have never lost sight of our principle
of “thinking globally and acting
locally”. NorCom offers local
solutions for local markets - we
adjust the NCPower Pro range to
meet the requirements of the
specific customer’s market. As a
result, we are able to serve disparate
countries on an individual basis to
optimum effect. For the Chinese
market, we have implemented a
special menu system designed in the
light of Asian preferences. The
entire user interface is in Chinese,
while the Russian version of
NCPower Pro features a Cyrillic
user interface.
MORE TV, MURMANSK
Our most recent sales success with
More TV, a private regional
broadcaster in Murmansk, Russia,
is a good example of why customers
opt for NCPower Pro. More TV was
looking for a media production
solution containing all workflow
components such as ingesting,
research, scheduling, playing out
and archiving while also being
capable of processing video, audio,
graphics and text files. With the
installation of NCPower Pro, the
25-strong production staff at More
TV have access to a tapeless end-to-
end digital system for all TV-related
activities.
Our aim is to offer an innovative
and cost-efficient solution by
providing editorial, technical and
creative support. NCPower Pro
offers More TV a long-term future-
proof solution incorporating open
standards meeting all of its
requirements and additionally
permitting it to react flexibly to
changes. All processes – including
research, copy-writing and editing
– can be performed. The status of
all contributions from the initial
idea to scripts as well as broadcast
scheduling and archiving can be
monitored at all times. All tasks can
be assigned electronically to
internal and external, stationary
and mobile staff and monitored.
Full end-to-end integration of
the existing software architecture in
the NCPower Pro system, multi-
lingual capabilities (English and
Russian) as well as the flexibility of
the solution were just some of the
many strong arguments prompting
a decision in favour of NorCom.
The system does away with the
N
FOCUSING
ONGROWTH
Viggo
Nordbakk
▼
Munich-based
NorCom Information Technology
offers
innovative solutions in the production and processing of
multimedia content. The key to success is focusing on high-
growth markets, says
Viggo Nordbakk
, founder and CEO
WWW.NORCOM.DE