The Business of Radio

26 / 48

THE BUSINESS OF RADIO | BROADCASTERS
26 | WORLD RADIO DAY 2016 | CELEBRATING RADIO
DEUTSCHE WELLE
KEY CONTACT INFORMATION
KLAUS BERGMANN
Director of International Relations
+49.228.429-2011
DEUTSCHE WELLE
Kurt-Schumacher-Str. 3
D-53113 Bonn
Germany
T +49.228.429-0
KEYPROGRAMMESFORAFGHANISTAN
Reconstruction Magazine
Local Heroes
Learning by Ear
KEY PROGRAMMES FOR AFRICA
AfricaLink
Learning by Ear (Crossroads Generation, Crime
Fighters)
Africa on the Move
PROFILE
Deutsche Welle (DW) is Germany’s
international broadcaster.
DW represents Germany as a
nation rooted in European culture and
as a liberal, democratic state based
on the rule of law. DW is known for
its in-depth, reliable news and
information and promotes exchange
and understanding between the
world’s cultures and people.
Radio services operated:
• Amharic, English, French, Hausa,
Kiswahili and Portuguese for sub-
Saharan Africa
• Hours on the air daily: 10
hours
• Programme genres: news,
interviews, features, special-interest
magazines, radio dramas, radio
soap
• Estimated audience figures:
In 2015, the DW radio programmes
had a weekly audience of 41 million
listeners across the world, most of
them in sub-Saharan Africa.
Figures in some key target regions:
• DWAmharic: more than 400 000
Facebook fans, 220 000 monthly
audio listens (on demand
streaming, download and podcast)
on average
• DW Kiswahili: almost 500 000
Facebook fans, ¾ of all Tanzanians
know Deutsche Welle, 37% of the
target group listen weekly to the
Kiswahili programming in
Tanzania
• DW Hausa: almost 400 000
Facebook fans, 25% weekly
listeners in the target group in
Nigeria, 29% in Niger
• DW English for Africa: 5%
weekly listeners in the target group
in Tanzania, 6% in Nigeria
• DW French for Africa: more than
150 000 Facebook fans, 7% weekly
listeners in the target group in
Kinshasa (Democratic Republic of
Congo)
• DW Portuguese for Africa:
around 140 000 Facebook fans, 21%
weekly listeners in the target group
in Mozambique
• Dari and Pashto for Afghanistan
• Hours on the air daily: one
hour
• Programme genres: news,
interviews, reports, special-interest
magazines, radio soap
• Estimated audience figures:
15% weekly listeners in the target
group in Afghanistan
Staff numbers
Around 3,000 employees and
freelancers from 60 countries work
in DW’s headquarters in Bonn and
main studio in Berlin.
Year of launch
1953
Funding source
Tax-funded
DWHausa presenters in the studio in Bonn