THE CHANNEL
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ISSUE 2 2013
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55
NAME
Nurzhan
Mukhamedzhanova
JOB
Chairman of the Board
COMPANY
Kazakhstan
Republican Television andRadio
Corporation
PRO
FILE
2008 I have been serving as the
head of the National Association of
Broadcasters of Kazakhstan. I have
been in my current post as
Chairman of the Board of
Kazakhstan Republican Television
and Radio Corporation since July
2011. The most important thing for
me in pursuing a career is to be a
true professional. Then there will
always be a demand for you.
ABOUTKAZAKHSTANTV&
RADIO
Kazakhstan Republican Television
and Radio Corporation is a state-
owned media company that brings
together the Kazakhstan National
TV channel, Madeniet (Culture),
Balapan (Kids), KazSport TV
channels, Kazakh Radio, Radio
Shalkar, Radio Astana and Radio
Classic as well as Kazinform News
Agency and 14 regional television
companies. The Corporation
originates from the first airing of
Kazakh radio in 1922 and the first
regular TV channel of Kazakhstan,
established in 1958.
Our Corporation is one of the
major public media in the country.
The Kazakhstan TV channel is one
MY CAREER
I began my career as an editor of
children's and youth programmes
on “Kazakh Radio”, later moving to
head of department and chief
editor, and in 1991 took on the role
of chief editor for news and current
affairs. From 1992 to 1994 I was the
first deputy general director of
Kazakh Radio. In 1997 I worked in
the press service of the President of
the Republic of Kazakhstan; from
1997 to 2006 I served as the deputy
director of the office of the
international organisation
Internews Network in Kazakhstan,
then moved to the position of
executive director. In 2006 I was
appointed as the first deputy
executive director of the
commercial TV channel Channel 31,
and from 2008-2011 held the
position of general director. Since
of the leading players in the national
television landscape. On September
1, 2011 we started airing entirely in
Kazakh - the official language of our
country. For me as a manager it
was important to retain those
viewers who watched us when we
broadcast in Kazakh and Russian,
and at the same time form a new
and loyal Kazakh audience. Now,
two years later, I am proud to say
that research from TNS Gallup
Media Asia shows that in the
regions, cities, villages and towns
with a population below 100,000
people our channel is leading,
taking a 25.5% daily share. I want to
stress that it is the audience who
makes the choice. They watch the
national TV channel for its content,
reflecting changes and trends. All
our other media assets also offer
interesting content for viewers in
the country, with the aim not only to
entertain but, first and foremost, to
inform and provide context to the
topics being discussed.
ACHIEVEMENTS
Over the last five years I have gained
valuable experience working both in
private and state TV and radio
companies. And I led these
companies to be the ones with
highest ratings and audience
shares. For me, these professional
achievements are something I am
proud of – this journey has not been
easy. In my private life, I consider
my grandchildren my greatest
achievements. They give me
strength and positive joy.
FUTURE STRATEGY
At Kazakhstan Republican TV and
Radio Corp. our main strategic task is
to provide high quality TV and radio
content for our domestic output. We
are also aiming to introduce new
technologies in TV and radio, and to
develop new online assets on the
basis of existing TV and radio
channels. We look forward to
increased cooperation with media
organisations in other parts of the
world and gaining more professional
experience and knowledge.
OUTLOOK
Everything is just beginning!
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