Page 20 - The Channel Issue 2 2010

SOLUTIONS

ur core business is content manage-ment and global distribution for TV and radio channels. We are a solution provider for the content owners. You ask for the reasons for growing so fast – it's a combination of hard work, good technical support, offering a very creative and flexible technical solution, with a competitive price, and of course the location. Our location in the Middle East means we are in a very good place for satellite distribution. You can uplink to between 32 West and 110 East orbital positions, meaning that

we can reach Asian satellites, European satellites, African satellites and also transatlantic satellites with one hop. So from the location came the idea to provide a global network. We started mainly with turnaround and created the extensive MCPC platform step-by-step.

Then we realized that TV channels need more than one version to address viewers all over the world. In response to channels' requirement for time shifting, we built our state-of-the-art playout centre which at the moment carries more than 120 TV channels. As RRsat is an independent company, we are not tied to a particular

satellite organisation but can use the best satellite in each region. So gradually our RRsat Global Network evolved – it now has more than 35 MCPC platforms, over 40 satellites, a huge fibre network that covers practically the whole world and very good Internet connectivity. We have more than 550 TV and radio channels transmitted 24/7.

Your main base is in Israel – what facilities do you have?

We have here two playout centres and four teleports. Of course Israel is just part of the network, we have a teleport in Hawley, Pennsylvania, USA, which carries all our

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Back in 1996, RRsat was a small company with a staff of about 10. Today RRsat Global Communications Network is listed in three of the WTA's top operator rankings. Growth year-on-year has been

phenomenal – what does Lior Rival, RRsat's VP Sales and Marketing, see as the reasons for RRsat's upwards surge? O

20 | ISSUE 2 2010 | THE CHANNEL

FORCONTENT PROVIDERS

The world has become very small now – it does not matter where you are