THE CHANNEL
|
MEDIA MARKETS
Channel NewsAsia
doing business in Asia
Channel NewsAsia has launched
its new mobile website
channelnewsasia.com. The
smartphone-optimised interface
offers all the news and videos
available on the full desktop site,
in a fast and easy experience. At
the end of December, Channel
NewsAsia added a Chinese SMS
News Alert service which
provides breaking news and
news headlines for the Chinese-
speaking users in Singapore.
The service leverages the
established network of journalists
which produce daily news
programmes on MediaCorp
Channel 8. Offered in collaboration
with SingTel, the service is an
extension of the successful
decade-old Channel NewsAsia
News Alerts in English.
The highly successful regional
series of CEO and top business
leader seminars called
Business
Insights
which Channel
NewsAsia first launched in
Jakarta, Indonesia in August,
followed by Bangkok, Thailand in
November, continues in 2014.
The series next travels to
Yangon, Myanmar and then on to
Kuala Lumpur, Malaysia and Ho
Chi Minh, Vietnam. With
Business Insights
the channel’s
aim is to facilitate better
understanding of how to do
business in Asia. High profile
industry members help
contextualise the challenges of
operating in their particular
markets and provide insights into
each country.
This January Channel
NewsAsia opened a news bureau
in Yangon, Myanmar. MD Debra
Soon (pictured)said the channel
was extremely excited about
being one of the first
broadcasters to be granted a
licence to operate a news
bureau. Correspondent May
Wong will continue to file stories
from Myanmar.
IN BRIEF
MAPPING SALES
Finland’s largest commercial
broadcaster MTV Oy is
optimising IT technology in
its media sales department
with solutions from arvato
Systems. MTV Media’s Petri
Haverinen says with the
growing number of distribution
channels in an increasingly
competitive advertising
market, it’s vital that media
sales processes are planned
and managed extremely
effectively. MTV Oy is mapping
all business processes for
marketing its portfolio
nationally and regionally
with airtime sales software
S4AdSales and also using
S4AdOpt for optimising
inventory and revenue. A
variety of parameter
settings enable simulations
of ‘what-if’ scenarios.
RRI US MOBILE
Radio Romania International
has started cooperation with
AudioNow which provides
listeners with open, mobile
access to radio and TV audio
broadcasts. RRI’s daily
broadcasts in Romanian,
English, Spanish, Chinese
and the Macedo-Romanian
dialect are available via
mobile phone in the USA,
live or on demand. RRI is
part of the Romanian Radio
Broadcasting Corporation,
which celebrated 85 years of
broadcasting in November.
NHK EXPANDS
NHK’s international channel
NHK WORLD TV started
broadcasting in Thailand,
Taiwan and Indonesia in
January. Delivered through
satellite, this adds a potential
240,000 households to the
total of over 270m households
reached in 140 countries.
Broadcasts in Nigeria through
a local satellite operator are
to follow shortly, with North
America and Southeast Asia
earmarked as expansion
areas for 2014. NHK also
reports that it has success-
fully broadcast long-distance
DTT signals for its Super Hi-
Vision 8K format, sending
huge amounts of data over
UHF airwaves.
In 2014, 100 years since the
beginning of the First World War,
The Voice of Russia is launching
a web portal devoted to WWI in
cooperation with Russia's
Ministry of Culture, the Russian
War History Society, the
Rossotrudnichestvo Agency and
multiple foreign partners
including the EBU. VoR Chairman
Andrey Bystritsky says the
project is unique in that it collects
material in all electronic formats
that exist now, and in that it
publishes material which has not
been accessible for both Russians
and foreigners until now.
It is expected that the site will
hold a vast library of texts
concerning WWI – from scientific
research and eyewitness
accounts to belles-lettres. It will
also have a large collection of
video materials, both docu-
mentaries and feature films. The
videos will also include lectures
of leading Russian and foreign
historians, in which they share
their views about both the causes
of WWI and its consequences. It
is expected that the virtual
museum will be up and running
in August in four languages –
Russian, English, French and
German – with accounts on
Facebook and Twitter.
WWI virtual
museum
BBC looks at Freedom 2014
The BBC has launched
Freedom2014
, a season of hard-
hitting investigative programmes
from around the world asking
what freedom looks like today.
The season runs on the BBC
World Service in English and
across the BBC’s language
services, on BBC World News
television, BBC News Channel
and BBC.com, until April 2014.
BBC Global News Director Peter
Horrocks said the BBC as a
champion of media freedom is
uniquely placed to explore this
theme, drawing on the expertise of
its journalists around the world.
Programmes touch upon such
diverse aspects as: the forced
enslavement of Burmese and
Cambodian men on Thai fishing
boats; government intrusion and
what individuals can do to keep
their personal information
secure; freedom songs; the
freedom to be single; what
freedom means to former
Guantanamo detainees.
As part of the season, the
BBC is asking its worldwide
audience to submit their own
images of freedom. The first
contributions come from well-
known global figures describing
what freedom looks like to them
in a collection of specially
commissioned videos.
bbc.co.uk/freedom2014
#freedom2014
10
|
ISSUE 1 2014
|
THE CHANNEL
