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considerable savings on cost of
operations through the use of shared
facilities and infrastructure. Besides,
Dubai is an ideal location for satellite
visibility. Dubai Media City’s teleport can
offer satellite broadcasters cost-effective
global distribution with a single-hop
transmission using a single satellite. In
comparison, broadcasters who operate
out of East Asia require double-hop
transmission through two different
satellites to achieve global coverage.
Dubai Media City is home to a large
number of broadcast feeder industries
including production and post production
companies, equipment manufacturers,
system engineers, graphic designers and
content providers. The presence of feeder
industries not only makes it convenient
for broadcasters to source critical services
but also eliminates the need for initial
investments in staff and equipment. Dubai
Media City also offers a fibre-optic
network which makes it easy to share
content with other companies in the free
zone. The broadcast sector in Dubai
Media City gains from synergistic co-
existence with several other media sectors
here including Publishing, Advertising,
Dubai seen from space, with the
fabulous 321-metre high Burj Al Arab
hotel apparently floating off the
coast
Public Relations, Research, Music and
NewMedia. The presence of these sectors
offers rich networking and channel
marketing opportunities.
Not least among the pool of resources
available in Dubai Media City is talent.
The City’s Media Business Centre houses
a large community of media freelancers
who offer broadcasters a range of cost-
effective services on tap. The cultivation
of talent in the region is one of the key
focuses of Dubai Media City. A new
initiative is creating a media education
hub that will house diverse international
media learning and training institutes
whose graduates will feed the broadcast
industry’s huge appetite for talent.
Dubai Media City represents the region’s
most significant move to address the
entire gamut of the broadcast industry’s
growth drivers. The City is providing a
stimulus for development in a more
fundamental way than any other initiative
in the region. For international
broadcasters, this means that Dubai
Media City is the most strategic platform
for launching into the fast-growing
emerging markets in a vast region
stretching from the Middle East to the
Indian subcontinent and CIS countries to
Africa.