AIB Global Media Business Conference 2004
Agenda
Thursday 13 May 2004
continued
1430
Case study - Analogue switch-off in Berlin-
Brandenburg
This case study looks at last year’s analogue TV
switch-off in Berlin-Brandenburg and examines the
consequences for broadcasters, regulators,
governments and consumers in markets worldwide.
Presented by
Sascha Bakarinow
, Medienanstalt
Berlin-Brandenburg, Germany
1500
Global Media Business - Managing your
image
Managing your image and reputation across
platforms and territories is a complex issue. Do
you need a localised or global strategy? Do you
need public relations and brand management to
control your message, or is content sufficient on
its own in today's supermarket of the airwaves.
We hear from experts in branding, PR and
marketing - plus the clients!
With exper t contributions from
Martin
Lambie-Nairn
, Lambie-Nairn, UK,
Frank
Williams
, Radio Free Europe/Radio Liberty,
Czech Republic,
Toby Hartwell
, APTN, UK
1600
The Global Media Debate -
Restoring trust in an uncertain world
Do broadcasters have a role to play in bridging the
perceived divide between the Islamic and the
western worlds? Can stations in the West ever
appeal to listeners and viewers in the Muslim world
and will Arabic stations ever have influence in the
western world? Is there a disconnect that’s simply
too severe to repair?
This session addresses fundamental issues.
Moderated by Nik Gowing, it will include
contributions from senior media executives such
as
Erik Bettermann
,Director-General,Deutsche
Welle, media experts like
Dr Naomi Sakr
of the
University ofWestminster in London and politicians,
broadcasters and observers from all over the world
- appearing in person and via satellite.
1830
Closing reception
Conference Partner
Satellite Links Partner
Exhibition
An integral part of the AIB Global Media
Business Conference is a compact
exhibition where delegates will have the
opportuni ty to meet vendors of
broadcasting equipment, services and
other products in an informal atmosphere.
AIB Members have access to an area
within the exhibition where they can
display promotional material at no cost -
it’s one of the ways that the AIB delivers
value to Members.
Sponsorship
Use the AIB Global Media Business
Conference to raise your organisation’s
profile. With delegates registered from
broadcasting companies worldwide, this
event gives you the opportunity to ensure
that your brand is seen and remembered.
For more information about exhibiting or
about sponsorship opportunities, contact
Anver Anderson
, AIB Business Development
Director, on
+44 (0) 1245 399 965
,
e-mail
.
