BroadcastAsia2003 moves to the
beat of Digitization
Looking for new ideas and latest technologies
that shape the future of the broadcasting
industry, innovative products and services that
meet your broadcasting needs and expertise
that are within reach? Make the most valuable
investment in your thinking and your
company’s planning now. You can find them
all at Broadcast2003, 17 to 20 June 2003, @
Suntec Singapore.
The upcoming edition of Asia’s most
comprehensive broadcasting and multimedia
technology exhibition brings together the
leading companies from the professional
audio, computer graphics and cable and
satellite sectors. Together with a focus on
digital content technologies and motion
picture, the once-a-year broadcasting event
will offer invaluable exposure to industry
professionals all over Asia.
Shaun Goh, executive director for
communications and engineering events at
Braodcast2003’s organizer SingaporeExhibition
Services, pointed out, “Digitization presents
tremendous opportunities for the Asian
broadcasting industry. But the challenge is to
develop a profitable businessmodel that ensures
a successful passage from the analogue to the
digital era for the broadcasting industry.”
He adds, “While there is a sense of greater
readiness to embrace digitization, the
broadcasting industry has to overcome the
pricing hurdles to pave the way for mass market
acceptance. BroadcastAsia2003 provides a
platform for industry players to exchange ideas
and source for the latest andmost cost effective
technology so as to raise the overall
competitiveness of the Asian broadcasting
industry in line with global trends.”
The Latest Broadcasting Technologies
A diverse range of production and post-
production technology, products and services
such as computer graphics, audio equipment,
interactive TV systems, automation equipment
and more will be paraded under the umbrella
of Broadcast2003’s three specialist events
CableSat, ProfessionalAudioTechnology and
ComGraphics&Animation.
Visitors to BroadcastAsia2003 will also find
an interesting array of the industry’s most
advanced creative tools such as special effects
and animation software by recognized experts
such as Avid, Discreet and Quantel. On the
audio end, BMG Zomba, Big Bang and Fuzz
and Production Music Services will serve up
the latest range of sound effects from its
extensive music library.
Platform for Regionalization
Recognised in the Asian broadcasting
community as a strategic meeting point for
buyers and sellers as well as an excellent
networkingplatformto share insights on industry
d e v e l o p m e n t s ,
BroadcastAsia will this year
gather over 650 exhibitors
including
prominent
industry players such as
Avid, Humax, Leitch,
Scientific-Atlanta, Harris,
Seachange, Pioneer and
Quantel amongst others.
Among the exhibitors,
Quantel is returning to the
show for the second
consecutive year. Eric
Master, Director, Quantel
Asia Pacific said, “We took
a leave of absence from
BroadcastAsia in 2001 but
returned in 2002 and
immediately signed up for
2003. Our customers missed us.
BroadcastAsia is the best event for Quantel
to showcase its generationQ range to the post
houses and broadcasters in the region.”
Companies such as China’s Beijing Phylion
Battery Company hope to leverage
BroadcastAsia2003 as a springboard for
overseas expansion. “We participated in
BroadcastAsia2002 to expand our overseas
business and it proved to be a wise decision,”
said Ms. Jing Jin of the company’s marketing
department. “We met many important clients
from Japan, Hong Kong, Israel and other
countries and developed long-term
relationships with some of them. We hope to
meet more buyers and distributors from all
over the world at BroadcastAsia2003.”
MSA Focus has signed up to be at
BroadcastAsia2003 because of brisk business
at last year’s show. “We secured contracts as a
direct result of (BroadcastAsia2002) and gained
a foothold in the Indonesian market with
contracts at both Trans TV and TV7,” enthused
Mark Evans, Managing Director, MSAFocus.
The Conference
The BroadcastAsia2003 International
Conference looks at the various facets - from
engineering technology to commercial
possibilities. Mark your diary for 16–20 June
2003 to attend THE broadcasting arena’s most
exciting conferences!
Complementing BroadcastAsia2003 – Asia’s
most international broadcasting and
multimedia technology exhibition – the
BroadcastAsia2003 International Conference
will offer greater insights into the multi-
faceted broadcasting business. Aside from
incisive discussions on recent engineering
advancements and industry trends, special
events such as the Asian Media Business
Summit will delve into the dollars and sense
behind the technological developments.
Themed Worldcasting: What the Industry is
Thinking, Innovating and Implementing, the
BroadcastAsia2003 International Conference
will bring to delegates a wide array of
discussions on a broad range of disciplines with
topics ranging from thought leadership in
technology and how it changes the business
landscape in broadcasting, product innovations,
traditional engineering to production-related
issues. Beginning June 17 at Suntec Singapore,
the conference is widely recognised for its high
quality, cutting edge and insightful sessions and
is an excellent source of winning strategies in
this challenging economic environment. Expect
to hear exciting speakers from TVB, Formosa
Television, OpenTV, IBM, Microsoft andNHK
share experiences on issues facing today’s
broadcasters.
A series of exciting events have also been lined
up alongside the BroadcastAsia2003
International Conference:
The Asian Media Business Summit.
The
Asian Media Business Summit will explore
new business opportunities in unconventional
media channels created by digitization. The
half-day session on June 17, The New Media
Economy: Prospects and Opportunities for
Asia, will bring together an illustrious list of
speakers to share successful business models
in this arena.
From Planning to Premiere
. Ascent Media,
together with SES, will present a series of four
workshops which will cover the process of
creating a worldwide release programme from
four award-winning perspectives: audio
editing and mixing, video editing and avid
composer, visual effects and future
technologies.
Audio Technology Seminar.
Presented by the
Audio Engineering Society Singapore
Section, the seminar returns for a second time
in a discussion of the most pressing issues in
the broadcast audio technologies.
For more information about BroadcastAsia2003 and the conferences, please visit
