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ISSUE 2 2009
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CONTENTS
THIS ISSUE
FOCUS
14
20
30
REGULARS
18
THERE IS A HUNGER
Tony Burman of Al Jazeera English says the channel fills a vacuum for audiences
20
WE CAN WIN WITH THE QUALITY
Nahida Nakad is optimistic about the impact of France 24's Arabic service
22
DIFFERENT FROM MAINSTREAM
That's our appeal says Aydar Aganin of Rusiya Al-Yaum
24
THIS IS OUR TIME
Bloomberg TV's Brian Martinez says the story has shifted to the economy
26
REDEFINING TV NEWS
Al Arabiya's Nabil Al Khatib finds his editorial choice paying dividends
28
2009 AIBS
The International Media Excellence Awards
30
WAR & THE OSCARS
Alla Salehian of AP Global Media Services on reporting from the frontline
32
AN UNFORGETTABLE EXPERIENCE
For Michael-Ryan Fletchall of EMS this is the way forward
34
ADDING VALUE
RNW strategy head Lem van Eupen aims to be innovative in the broadest sense
36
MEDIA AND THE ARAB WORLD
An overview of the changing face of media across the Arab world
38
LIFELINE MOBILE
Safaricom's Michael Joseph on reasons for the Kenyan mobile operator's
success
42
FROM TV TO WEB, EASILY
For Vizrt's François Laborie it’s all a simple matter of cross-publishing
44
EARLY WINS, QUICK WINS
Russell Grute of Pharos says workflow efficiency is coming into its own
46
BEAUTIFULLY ENHANCED
Quantel's Ray Cross believes in sharing future visions with the customer
49
NAB SLIM AND FIT
David Kirk of Stylus Media Consultants reports trends
50
CONFLICT PREVENTION IN THE MULTIMEDIA AGE
Highlights from the Deutsche Welle Global Media Forum
52
TV AND ONLINE: MEDIA IN SYNCHRONY
Matthew Carver of egta makes the case for the internet as partner
54
AFTER THE FAIRY TALE
Burkhard Nowotny on a partnership with Southern TV Guangdong
38
14
MIDDLE EAST
Not only are the eyes of the
world on events unfolding
there but audiences in the
Middle East are the target
for the world's broadcasters
05
WELCOME
06
MEDIA MARKETS
14
AIB INTERVIEW
Mahmoud Bouneb, Executive General Manager of
Al Jazeera Children’s Channel and Baraem channel
17
AIB NEWS
It’s about knowledge, savings and relationships
41
PROFILE
Kim Hye-Young, KBS World Radio
26