THE CHANNEL
|
AIB
- there is no other publication with
the same top-level access to
decision-makers in broadcasting
worldwide.
All the AIB’s key editorial staff
have worked in senior positions in
broadcasting. Their experience is
reflected in the high-quality and
relevant editorial content of the
magazine.
DIGITAL EDITION
AIB recognises that the way people
in the industry want to consume
magazines like
The Channel
is
changing. That’s why an online
digital page-turning edition of the
magazine was introduced in 2009.
The digital edition is available to
the entire database of AIB e-news
subscribers, increasing the
potential readership of the
magazine to well over 26,000
people.
Advertisers benefit from
clickable links, driving traffic from
key decision-makers and budget
holders in media houses worldwide
to their web sites. These are key
additional benefits and are delivered
to advertisers at no extra cost.
PACKAGES
AIB is far more than the publisher
of a magazine and can help brand
owners with a whole range of
opportunities to reach targeted
individuals within the global media
industry.
For example, AIB’s regular e-
news briefings are available for
companies wishing to place banner
advertising, or to sponsor a series
of editions.
The AIBs, the international media
excellence awards, are open for
sponsorship bringing TV companies
like Bloomberg Television and
Eurosport together with major
industry suppliers like Eutelsat to
reach out to the entire TV, radio and
cross-platform media industry.
AIB can help you deliver your
message through its high-quality
products and we will be pleased to
discuss how we can offer you the
The digital
page-
turning
edition
increases
the
magazine’s
reach to
well over
26,000
media
executives
“
”
very best platform - or combination
of platforms - for your key
messages and brand exposure.
EDITORIAL CALENDAR
Issue 2 2015
Focus: Beyond Rio: Latin America
Conversations with the creative,
business and tech leaders in one of
the world’s least understood
broadcast marketa
Publication: 1 September 2015
Bonus distribution includes IBC,
Amsterdam
Issue 1 2016
Focus: Getting Serious: Global
Drama Television
In this issue we look at what makes
for great drama, who is making it,
and who is watching it, from Netflix
to Nigeria
Publication: 1 February, 2016
Bonus distribution includes Mobile
World Congress, Barcelona; AIB
#iamabroadcaster, London; BVE,
London
6,500+ print subscribers
26,000+ have access to the
digital page-turning edition
Extensive additional
distribution at major industry
conferences
Top-quality, well-researched
editorial
Competitive advertising
rates with full page display
from £1,500
The Channel
key benefits
Sector
Percentage
Broadcaster
55.5%
Service Provider
13.2%
Manufacturer
9.2%
Unions/Organisations 4.0%
Mobile
4.0%
Satellite Operator
2.7%
New Media
2.6%
Journalists
1.9%
Government/Regulators 1.8%
Network Operators
1.4%
Financial
1.1%
Education
0.9%
Cable Network
0.8%
Analyst
0.4%
The Channel
subscribers by
industry sector
AIB GLOBAL REACH, GLOBAL MARKETING 2015
|
07
