AIB
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THE AIBS
ten years into a major international
competition that attracts entries from
the world’s leading broadcasters
and independent producers.
With entries from every continent,
the
AIBs
are a marvellous showcase
for broadcasters to demonstrate to
their peers and the wider industry
just how good their output is.
GLOBAL AWARENESS
Each year AIB promotes the awards
to its global database of editors,
producers and journalists in more
than 160 countries. With a dedicated
mailshot including a detailed
brochure, the aim is to ensure that
programme makers have information
about the year’s categories in plenty
of time to get their entries into the
AIB’s headquarters in the UK.
The direct mailshot is backed up
by a number of special e-mail
blasts to potential entrants as well
as details of the awards in AIB’s
regular industry-wide e-mail
briefings (see page 4).
REACHING 26,000 PEOPLE
This concerted marketing effort
offers an unrivalled opportunity to
companies that want to reach
broadcasters in every continent and
raise brand awareness or promote
products.
With a reach in excess of 26,000
people, AIB offers a great platform
to companies that need to talk to
every level of the industry.
This is what has encouraged
major companies like Bloomberg
Television, Eurosport, Vizrt and
1GOAL to get involved in the annual
AIBs
as key sponsors and to
benefit from more than nine
months of constant brand exposure
to the international media industry.
PEERS ANDBEYOND
AIB annually recruits an international
panel of independent judges drawn
from the media industry in all parts
of the world to review the short-
listed entries to the annual
AIBs
.
THE CELEBRATION
In November each year, AIB stages
an evening of celebration that
brings together senior executives,
editors, programme makers and
journalists, plus a number of
special high-level guests.
The 2014 celebration took place
in London and the event returned
to the remarkable, stunning venue of
LSO St Luke’s, home of the London
Symphony Orchestra - a venue
hugely popular with our guests.
Our host was Matthew
Amroliwala of the BBC who joined a
group of oustanding figures from
international broadcasting who
have hosted the
AIBs
: Annabel
Croft, Vanessa Mock, Mishal
Hussein, Barbara Serra, Francine
Lacqua and Mark Owen.
OUTSTANDINGNETWORKING
In the informal and relaxed setting
of the AIB gala, there is always
plenty of time for networking among
the many international guests. This
comment from one guest is typical
of the feedback to the evening: “I
have rarely met so many interesting
people at a single event, an
outstanding cross-section of global
talent.
“Willing to share their real
experience of the key challenges
right now, in dealing with the new
opportunities opening up in all new
forms of broadcasting and social
Above left
BBC World
Service winners at
the
AIBs
2014
Above right
Sunset+Vine
collect the award
for best live sport
coverage
Facing page top
The 2014 AIBs
lights up LSO St
Luke’s; Facing
page bottomOur
sponsors receive
extensive brand
exposure
throughout the
awards evening
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AIB GLOBAL REACH, GLOBAL MARKETING 2015
