Vizrt is a worldwide market leader in the areas of real-time 3D graphics, studio automation, sports analysis and asset management tools for the media and entertainment industry. This includes interactive and virtual solutions, animations, maps, weather, story and video editing, compositing, and multiplatform VOD and live playout tools. Vizrt’s products are used by the world’s leading media companies, including CNN, CBS, Fox, BBC, BSkyB, Sky Sports, CBS Sports, Fox Sports, Al Jazeera, NDR, ITN, ZDF, VICE, The Washington Post, TF1, CCTV, NHK and the list keeps growing. Furthermore, many world-class production houses and corporate institutions such as the London Stock Exchange use Vizrt systems.
Vizrt is privately owned by Nordic Capital Fund VIII.
Match of the Day World Cup coverage goes live with Vizrt’s Augmented Reality Graphics
Match of the Day’s live studio in Moscow presents the most dynamic and ambitious virtual effects to date.
Moscow’s Red Square is the center of the football universe as the world’s broadcasters cover the World Cup. The BBC’s iconic Match of the Day is broadcasting to UK living rooms, as well as digital platforms and social media channels with coverage that includes hundreds of hours of match footage, studio discussion, interviews, news packages, and analysis.
Augmented reality in Red Square
Match of the Day Live’s Red Square studio features augmented reality (AR) graphics to help pundits and hosts tell the story of each match with stats, team news and a few surprises along the way. This is all set up with an impressive view of St. Basil’s Cathedral in the background.
The aim is to let the viewer feel that they are being taken directly from Red Square into the live stadium action with a 180-degree camera move.
Croatian tracking specialists, stYpe are providing tracking for six cameras in the studio while the UK’s Alston Elliott (AE) were challenged to design and are operate AR graphics to compliment the broadcaster’s teams. Vizrt’s Viz Engine is the workhorse behind all of the graphics rendering, including AR in the studio and virtual set extensions to hide the massive amounts of production systems in the Red Square studio.
“AE is delighted to be working with BBC Sport to assist with the delivery of its highly impactful World Cup studio in Moscow, said Stuart Coles, Chief Commercial Officer at Alston Elliott. “To be involved with such a high-profile event undoubtedly inspired our creative, R&D and broadcast engineering teams to really push the boundaries of what is possible and we are both proud and delighted with the results achieved.”
“BBC Sport, AE, stYpe and Vizrt have worked on many major events together, and in my view make a veritable AR dream team. We’re incredibly proud that four RedSpy systems are tracking every camera movement from the Red Square studio and truly excited to be covering the World Cup together, making it another successful collaboration,” said Stype Cajic, stYpe CEO.
“We’re very proud that BBC Sport and Alston Elliott continue to innovate with our technology, this year’s World Cup is the boldest yet for all involved, let’s hope England’s football team do us proud too” said Mark Pizzey, Vizrt’s Key Account Manager.