On Tuesday 17 May at 22:00 CET, Euronews will unveil its new look and new logo inspired by its new strategic vision.
From the prestigious de GRISOGONO party at Hôtel du Cap-Eden-Roc during the Cannes Festival, Michael Peters, CEO of Euronews, will officially unveil Euronews’ new look and feel which reflects the ground-breaking “All Views” philosophy.
The modernization of the brand has been created in tight cooperation between internationally renowned agencies and Euronews’ teams led by Grégory Samak, its Creative Director. A brand campaign conceived by FRED & FARID Paris will emphasize the new Euronews’ look and vision.
After the launch of Africanews on April 20, 2016, the Euronews’ revamp is the second step of the new group strategy “Euronews NEXT“.
Euronews NEXT is based on a new mission statement: “To live and share a unique and global experience of news, knowledge and cultures, expressed through a genuine diversity* rooted in our European identity”.
Michael Peters, Euronews and Africanews CEO
“Euronews NEXT is our way of evolving and adapting to the demands of our society and social media. Our mission is to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. This mission is also a cause: to provide the diversity of perspectives, based on our strong multiculturalism that is at the heart of our DNA. Because all views matter, Euronews is “All Views”.
This is our solution to effectively provide competitive changes to our consumers that demand a superior news source that will suit their needs. Euronews NEXT is a unique new generation of our reporting philosophy that is a step by step strategy to modernize and adapt our competitive edge.
We are delighted and enthusiastic by our collaboration with such talents as Lambie-Nairn and David Lowe, Brand42, Fred & Farid. We are also pleased to partner with de Grisogono and its amazing team to unveil the Relaunch of our unique new vision to the world during Cannes Festival.
The future of Euronews is always challenging, exciting, and we believe in adapting to the continuously ever-changing diverse multi-cultural world we live in. We want the Consumer to make up their own mind.”
LIVE ON EURONEWS
A special evening dedicated to the new Euronews’ era will be broadcast live
from the de GRISOGONO party.
At 21:50 CET, Euronews’ journalist OleksandraVakulina will be live from Cannes
to cover the revamp and unveiling to its worldwide audience
at 22:00 CET by Michael Peters, CEO.
on air LIVE at 21:50 CET
A new visual identity
Produced in conjunction with prestigious UK agency Lambie-Nairn (BBC, Euro 2012…), the new visual identity of Euronews is designed for the digital age and entails a complete graphic overhaul of its news segments, main programmes, and all digital products
Set to music by composer David Lowe (BBC, ITV, Premier League…), the identity aims to inject rhythm, power and greater intensity into Euronews’ news flow and all its content.
In a sense, this identity marks a return to essentials in support of the new claim: promoting a wealth of viewpoints, as only a powerful and independent media outlet like Euronews can do.
A new responsive design site
Also on 17 May, the beta version of the new revamp site will be launched in order to further build the loyalty of our multiple diverse digital audiences worldwide. The new euronews.com has been designed in cooperation with design experts of Brand42 as part of a whole new ecosystem of non-linear services.
This new digital platform offers: a fully responsive design (for phones, tablets and computers), positions Euronews perfectly to cater for new consumer habits. On Euronews’ platforms and those of its partners, of social networks and OTT services, the type of screen no longer matters.
The revamped euronews.com offers more perspectives on key news stories. It keeps the same mix of vital, accurate reports but, with its user friendly centric approach, the new site will provide more viewpoints from Euronews’ hundreds of reporters from 35 countries.
A new programming schedule
The programming schedule is also reshaped: in weekdays, the day is organised in four time slots (CET Central European Time):
To promote Euronews’ new vision, an advertising campaign will run across various platforms: international press, digital and outdoor display in major European airports and railway stations in Paris, Brussels, London and Berlin.
The campaign created by FRED & FARID Pariswill start as from May 2016. (Source: Euronews press release)
3 May marks World Press Freedom Day. The international day was proclaimed by the UN General Assembly in 1993 following a Recommendation adopted at the 26th Session of UNESCO’s General Conference in 1991. This in turn was a response to a call by African journalists who in 1991 produced the landmark Windhoek Declaration on media pluralism and independence.
Every year, 3 May is a date which celebrates the fundamental principles of press freedom; to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession.
Pointe-Noire, Republic of the Congo – Today at 17:00local time, Michael Peters, CEO of Euronews and Africanews, officially launches Africanews channel, with the whole Africanews’ team.
Africanews is the first independent and multilingual pan-African news outlet to show the new face of news coverage from a fast-moving continent.
From Pointe-Noire in the Republic of the Congo, a team of 50 media professionals from 15 countries across sub-Saharan Africa has since 4 January 2016 been providing coverage, on africanews.com, of Africa and the rest of the world from a purely pan-African perspective. They are supported by an additional extensive network of 45 correspondents all over Africa, operating in conjunction with Africanews’ French-speaking and English-speaking editorial teams.
Africanews is a 100% Euronews subsidiary financed through advertising and distribution. Africanews adheres to the same editorial charter as its European sister channel, Euronews.
Africanews has created a fully-fledged pan-African network, with editorial decisions taken in Africa for an African audience.
From 20 April, the TV viewers of sub-Saharan Africa join the existing Africanews community on its website, its YouTube channels, and its Facebook and Twitter accounts.
For more informations about Africanews, its genesis and its programmes, the presskit is available: africanews.com/page/pressroom
Africanews: a sub-Saharan Africa channel
From its TV launch, Africanews is immediately available in 7.3 million homes in 33 countries across sub-Saharan Africa.
This exceptional launch is being conducted in partnership with major pay-TV players in Africa, who believe in this new pan-African media outlet.
Several national channels with regional reach have also chosen to team up with Africanews, and will broadcast part of its output (from 30 minutes to several hours a day): Canal 2 Info in Cameroon. MBC on Mauritius. Ouest TV in Senegal. RTA in Madagascar.
The Africanews signal covers sub-Saharan Africa and the Indian Ocean islands via two satellites: SES 4 and SES 5. To give the largest possible number of TV viewers access to this new source of African and international news, Africanews is broadcast unencrypted and offered free of charge, for the first six months, to operators and owners of dishes pointed at one of the two satellites.
* At launch, Africanews will also be distributed by operators in the following countries :
Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Democratic Republic of Congo, Djibouti, Equatorial Guinea, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Madagascar, Mali, Mauritania, Mauritius, Mozambique, Niger, Nigeria, Republic of the Congo, Rwanda, Sao Tome, Senegal, Sierra Leone, South Africa, Tanzania, Togo, Uganda.
Africanews: a business model based on commercial revenues
Africanews is a 100% Euronews subsidiary financed through advertising, distribution, production and partnerships revenues. Sales of advertising space start today on digital media and on TV. The first advertisers are: the mobile phone company MTN Congo, Brussels Airlines, the hotel chain Accor Africa and Madagascar Fair International.
At a press conference held on 5 April at MIPTV in Cannes, Michael Peters, CEO of Euronews and Africanews, presented the positioning of a new group founded on one vision: promoting a diversity of viewpoints.
After the arrival nine months ago of a new majority shareholder, and the official opening last October of a new world HQ, Michael Peters unveiled the first elements that flow from the new positioning of the group, which now consists of two international news sources: Euronews and Africanews.
Michael Peters, CEO of Euronews and Africanews, said: “We are engaged in a fight against disinformation and the negative aspects of what we call ‘infobesity’ – an excess of news entirely lacking in perspective. These new phenomena, amplified by the digital revolution, provide daily fuel for our raison d’être: the urgent need to put pluralism back at the centre of the international debate.
“With the arrival of Naguib Sawiris last July; the willingness of all our shareholders to support Euronews in its sweeping changes; and having settled into a new HQ at the cutting edge of technology, we now have the resources to match our ambitions.
“Euronews is entering a phase of deep transformation. A renaissance that draws its strength from the identity of Euronews and from the unrivalled assets that determine its clear mission: making diversity central to news.”
Both media outlets make a claim: whatever the platform, our editorial teams will be driven by a diversity of viewpoints and by giving users a say. Euronews and Africanews want to give everyone the chance to form their own opinion, without imposing one of our own and without pretence.
Euronews, All Views
Euronews will officially launch its new look on 17 May at 22:00 CET. At this exact moment, Euronews will unveil a new logo and a complete graphic overhaul, designed in conjunction with UK agency Lambie Nairn; and its new brand claim: “Euronews, All Views”.
Also on 17 May, the beta version of the new euronews.com website will be launched in order to further build the loyalty of our multiple digital audiences worldwide. The new euronews.com has been designed as part of a whole new ecosystem of non-linear services. This new digital offer, in full responsive design, positions Euronews perfectly to cater for new consumer habits. On our platforms and those of our partners, of social networks and of OTT services, the type of screen no longer matters.
This 17 May launch will kick off a complete overhaul of the way we produce news. This transformation is the bedrock of the “Euronews NEXT” plan, our strategic response to a globalised news world that is becoming increasingly uniform. Our response aims to break away from the market’s usual way of doing things. It stems from Euronews’ constant ambition to offer differentiating, disruptive products.
Euronews NEXT, once approved by the supervisory board, will take effect in May this year, and will lead to the completion of Euronews’ transformation in spring 2017.
We will harness the fresh opportunities offered by technology to build a Euronews that is more meaningful to its audiences in each language, and thus more impactful. This will be a decisive step in the development of a more iconic Euronews.
In an ultra-competitive sector, all of our actions are geared to strengthening Euronews, which today is distributed in nearly 200 countries and 430 million homes. Euronews has established itself in Europe, where it is the most-watched international news channel; and worldwide, where it is consumed by nearly 40 million people daily, more than 130 million weekly, and more than 240 million monthly.
Africanews, Your Voice
After its online launch on 4 January last, Africanews will launch its TV channel on 20 April 2016 in 33 countries in sub-Saharan Africa simultaneously, and in more than 7 million homes via the main satellite packages, the main DTT offers, IPTV and also via our partners’ free-to-air windows in Africa.
Euronews’ sister channel, which covers African and world news from a pan-African perspective, shares its mission of meeting objectives of independence and the promotion of diversity. Produced in Pointe-Noire, Africanews has chosen a participatory format that will let it bring the pan-African perspective into the international debate. Africanews will be the voice of Africans, in Africa and worldwide. This ambition is reflected by a strong claim: “Africa, Your Voice”.
With a team of journalists from all over the continent, Africanews is fully aligned with the group’s new positioning.
Following its launch in Japan, Euronews confirms the success of its expansion in the Asia/Pacific region and announces new agreements in South Korea and Mongolia.
Since 2012, expanding distribution in Asia and Pacific has been a priority for Euronews, which nowreaches 23.5 million subscribersin 15 countries* of the region, marking an all-time high.
Within the region South Korea is now the country with the greatest distribution of international news media, with over 6.5 million subscribers.
Euronews andHyundai HCNhave announced that, since January, the Euronews English servicehas been available 24/7 via the mobile application Everyon TV.
Designed for all equipment and every brand of smartphone, tablet and computer, the free application has already been downloaded by 6.5 million users. This distribution via an OTT platform is a first for Euronews in this country, where it is already broadcast via the cable operator Tbroad and by IPTV through Korea Telecom.
Everyon TV is a N-screen service which provides 250 live channels via PC, smart phone, smart TV and OTT for free in everywhere.
In Mongolia, Euronews confirms its presence with two new agreements for the 24/7 English service.
Euronews is now available in the basic offer of the country’s digital terrestrial television network operated by Mongolia Digital Broadcasting (MNBC) and has also become a part of the leading satellite platform DDish.
Arnaud Verlhac, Worldwide Distribution Director of Euronewssaid: “Asia/Pacificis an extremely competitive marketwhere there are real opportunities for international media. Our strategy of proximity, reflected by the assignment of a member of our distribution team to Singaporein September 2015, enables us to be more reactive and closer than ever to our clients.”
Sabrina Mimouni, Euronews Asia-Pacific Distribution Manager, added: “These latest agreements are representative of the multiple distribution tools available to media. Euronews’ adaptabilityis a key elementin this region, which is highly sought-after by the international media and where national competition is strong.”
* Euronews APAC
23.5million subscribers in 15 countries
Euronews is available mainly in English:
. Southeast Asia: Cambodia, Hong Kong, Indonesia, Malaysia, Philippines, Thailand
. Central Asia:India, Mongolia
. Northeast Asia: South Korea, Japan, Taiwan
. Pacific: Australia, New Caledonia, New Zealand, Papua-New-Guinea
