4 August 2016
Following the new IPSOS Affluent Survey Africa release today, every month Euronews is consumed (TV+digital) by nearly 800,000 of Africa’s most affluent people; daily, Euronews is also the most watched international news channel in Cameroon.
Euronews is available in Africa through its complete offer (TV + digital: online, social networks, mobile apps). Every month, 797,000 of the most Affluent African people consume Euronews, which represents 23.1% of the elite population.
IPSOS analyses the media consumption of Africa’s elite including the top 15% of the most prosperous and influential adults in 7 countries (Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa, Uganda) which represents 3.455 million people.
Among the monthly digital users of Euronews, the survey highlights that 78% of them chose to access through either a mobile or a tablet. With its responsive web design, euronews.com is suited to all mobile and tablet to better meets consumer needs and habits, in information seeking.
Moreover, among the language services available, 56% of monthly digital consumers use either the French or the Arabic version of Euronews. Once again, the multilinguism of Euronews is a key element to succeed around the world and meets the need for the elite to follow the international news in their own language.
Euronews: #1 in Cameroon on daily reach
Euronews is the leading international news channel in Cameroon. Every day, 37% of the most affluent Cameroonian watch Euronews, which represents 107,000 viewers.
Furthermore, 51.3% (148,000) watch the channel every week and 69.7% (202,000) each month.
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Olivier de Montchenu, Euronews Sales Managing Director |
“Today in Africa, Euronews group is a key player for all advertisers who want to reach people interested in extensive and reputable news content. Euronews is positioned as a multilingual and international news source, is already well established over the continent as the new IPSOS survey shows. With Africanews launched this year, the first independent and multilingual pan-African news source, we are able to propose cross-media advertising campaigns using all Euronews and Africanews’ products from TV to our platforms and social networks.”
IPSOS Affluent Survey (formely EMS)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Africa is part of the Ipsos suite of Affluent surveys which now cover Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million affluent individuals.
(Source: Euronews press release)
13 July 2016
Euronews has announced that it will launch its virtual reality news reporting with funding from the DNI Innovation Fund. The project, under the framework of Google’s Digital News Initiative, will see Euronews producing regular multilingual 360 degree interactive videos around international current affairs.
Euronews has created an immersive 360 degree video interactive reporting format backed by Google’s innovation fund, the Digital News Initiative (DNI).
See more of the World with 360.
Euronews will become the first international newsroom to fully incorporate 360 degree interactive video news into its regular production workflow across all of its language editions. The productions will also include virtual reality versions of Euronews’ award-winning “No Comment” format. These programmes encourage the audience to come up with their own interpretations of the story and embody Euronews’ “All Views” Identity.
All Euronews’ teams – whether in the main newsroom in Lyon, in offices around Europe, or correspondents worldwide, or the newsroom of its sister channel Africanews, based in Pointe-Noire, Republic of the Congo – will be involved in pioneering the first regular multilingual* 360° interactive video production process at an international news organisation.
The Google Digital News Initiative chose to fund Euronews 360 in February as one of its 128 selected projects in Europe, and will be a source of financial backing for the Euronews 360 degree video initiative for three years.
The DNI fund is a collaboration between Google and European news publishers to support high quality journalism and encourage a more sustainable news ecosystem through technology and innovation.
more information: https://www.digitalnewsinitiative.com
Google’s funding will allow Euronews to produce an ambitious amount of intricate unique news as well as, introduce a specific workflow, involving their editorial, technical, journalists, producers, editors, graphic designers and sales teams.
Euronews’ teams will experiment with various interactive video formats to create a variety of content from “All Views” best suited to users worldwide. A quantitative and qualitative analysis of the collected data will help Euronews acquire an unrivalled degree of expertise for a consumer media outlet which will change how you see the news forever. This is cutting edge innovation at its best!
To secure the long-term financial viability of this development, and to ensure that it becomes an important component of Euronews’ digital business portfolio, sales teams will include the Euronews 360 tool in their multi-platform campaign propositions to advertisers.
* Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish, Ukrainian
Duncan Hooper, Editor in chief, digital platforms, said: “We are delighted to be implementing this new interactive video production method, giving our audience the power to view the story from their own perspectives. Through our collaboration with the DNI we will be able to take advantage of the latest technological innovations, which now make it possible – and relatively simple – to harness virtual reality in the service of news and in your home.
This project is a perfect fit for Euronews’ “All Views” positioning, embodying a mission that aims to live and share a unique and global experience of news, knowledge and cultures, expressed through a genuine diversity.
We feel that immersive journalism provides a fresh perspective on news, for our journalists and our audience.
360° interactive reports immerse viewers to give them a greater sense of atmosphere. This sensory experience is also interactive – unlike a conventional report, everyone can choose their point of view.
The core mission of all Euronews’ teams is to offer their audience fact-based news that is as neutral as possible. This new dimension of journalism allows them to get even closer to unadulterated reality. We wish to offer our audience this new capability in order to highlight all perspectives, so that everyone can forge their own opinion.
Euronews is the only newsroom to inform its audience in 13 languages, and for some of these, will be the only media source to offer 360° global news.”
Euronews 360
The 360 degree video process will kick off this summer with the launch of availability in the production of No Comment 360, which is the iconic Euronews programme tailored to this new medium that allows the audience to select their interpretation of a video that speaks a thousand words. The newsroom will then also produce reports in Euronews’ editorial sphere (international news, culture, sport, high tech, etc.) voiced by the 13 language editions.
The 360° interactive videos are now easily available to the public on smartphones, tablets or computers – and with virtual-reality headsets for a more advanced experience.
Euronews’ 360° videos will be incorporated in the daily newsflow produced by the teams, on all of Euronews’ digital platforms without distinction: on euronews.com, on the 20 YouTube channels, and on the 13 Facebook accounts.
This package will be supplemented by VR360-dedicated platforms Vrideo and Littlstar, which attract enthusiasts of the immersive experiences enabled by virtual reality.
(Source: Euronews press release)
7 July 2016
Following the new IPSOS Affluent Survey Middle East release today, Euronews digital consumption makes a significant contribution to reach in an area which is clearly a region where digital distribution is at least as important as linear distribution.
The Middle East area for Euronews is clearly one of the regions where digital distribution is at least as important as linear distribution.
IPSOS analyses the media consumption of the Middle East’s elite including the top 13% of the most prosperous and influential adults in 13 key cities in 8 countries (Bahrain, Egypt, Jordan, Kuwait, Lebanon, Qatar, Saudi Arabia and UAE) across the region, which represents 2.25 million people.
Available in Middle East through all its platforms (online, social networks, mobile apps), the digital platforms increased Euronews monthly TV audience by 86%.
Every month, 302,000 of the most Affluent people in the region consume Euronews which represents over in one in eight.
Once again, the multilingualism of Euronews is a key element to succeed around the world.
In the Middle East, the Euronews Arabic platform is the most popular language ahead of second placed English and reaches 131,000 users every month.
Olivier de Montchenu, Euronews Sales MD, said: “Middle East is a key region in terms of business and political influence for all renowned international news media. Today, Ipsos Affluent Survey Middle East results confirm that our strategy to further build the loyalty of our multiple digital audiences worldwide by strengthening Euronews’ ecosystem of non-linear services, positions Euronews perfectly to cater for new consumer habits. The type of screen no longer matters and that’s why we have been proposing for several years to our clients cross-media advertising campaigns using all Euronews’ products from TV to our platforms and social networks”.
IPSOS Affluent Survey (formerly EMS Middle East)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Middle East is part of the Ipsos suite of Affluent surveys which now covers Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 50 countries and reflecting approximately 147 million affluent individuals.
(Source: Euronews press release)
14 June 2016
Euronews is a trusted source and leader for international news brands in the annual Ipsos Affluent Survey Europe.
Europe’s elite population, surveyed in this independent industry research study, shows that Euronews placed Second in highest reach to audiences in continental Europe with a digital usage increase of 23%.
In continental Europe, Euronews has the second highest daily, weekly and monthly reach of all international news channels.
Euronews is # 1 in Central and Eastern Europe, with the highest daily reach of any other international News brand, such as CNN, BBC World News, and CNBC. Euronews leaves other top News brands behind in the Central and Eastern European markets of Russia, Czech Republic, Hungary and Poland combined.
In total, Euronews services reach over 12 million people and among the most affluent and powerful people in Europe every month.
Euronews daily reach on digital services has increased by 23% year on year and every day digital adds an extra 32% to TV reach alone.
The survey again emphasized the desire of the elite to follow the News in their own language; this is what makes Euronews unique and why they provide an accessible platform to 97% of Europe’s most influential people. The independent news hub addresses audiences in 13 language editions, produced by its 600 journalists from 30 nationalities. The diversity of Euronews extensive content ranges from breaking News, through sports to culture. Today, Euronews is available 24/7 worldwide in 425 million homes in 158 countries.
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Olivier de Montchenu, Euronews Sales Managing Director |
“The Ipsos survey results confirms that Euronews is a major brand in Europe in the international news market and also perfectly fits today’s digital world. To reinforce its success with our consumers and our clients, Euronews unveiled, one month ago, its new visual identity inspired by its new strategic vision. This vision is based on a new mission that aims to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. With its new positioning “All Views” Euronews clearly announces to be the source of the diversity of perspectives, based on its strong multicultural team. This new strategic approach is our solution to reinforce Euronews as a very effective media platform for our current and future advertisers.”
Ipsos Affluent Survey Europe
(formerly EMS)
In 1995, EMS was designed to expand the Pan European Media market and to allow comparative analyses on a national and multi-national basis. EMS contained significantly more detailed demographic, classification and marketing data than any other survey available at the time or indeed now.
The Affluent Survey Europe is part of the Ipsos suite of Affluent surveys which now covers Europe, The Middle East, Africa, Asia/Pacific, Latin America and the USA, spanning 51 countries and reflecting approximately 133 million adults.
Since its first launch, the Affluent Survey Europe has continually evolved and enhanced its methodology. Ipsos interviewed a sample of 27,751 Europeans representing a business elite of 52 Million audiences, across 21 countries, each of whom was screened to ensure they passed certain minimum household income thresholds established as representing the Top 13% population.
*Continental Europe: 19 countries (all countries excluding UK/Ireland)
(Source: Euronews press release)
6 June 2016
As part of its diversification push, Euronews Group is launching Euronews Ventures, a programme to back innovative technology start-ups. Kiwi Plug, a start-up in the connected-device space, is the first player to join the programme. Kiwi Plug will thus receive support from Euronews Ventures right from the start of its global fundraising campaign on Kickstarter on 7 June 2016.
Euronews Ventures is the new Euronews Group project designed to back start-ups that develop innovative products and services for consumers worldwide.
The purpose of this programme is to accelerate the development of the most promising start-ups by providing them with a complete array of media and marketing services: global communication levers, media coaching, events, networking through the international network of Euronews and Africanews, media for revenue or even media for equity, etc.
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Michael Peters,
CEO of Euronews and Africanews |
“For more than 20 years, Euronews has been experimenting with new technologies which have radically redrawn its business sector. This pioneering spirit now drives us to back initiatives by talented and ground-breaking entrepreneurs. I am delighted to announce the creation of Euronews Ventures with Kiwi Plug, voted one of the top five French IoT* start-ups at CES 2016 in Las Vegas. Kiwi Plug will benefit fully from our reach and international media network, with initial support from its crowdfunding campaign on the global platform Kickstarter, which launches tomorrow.”
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Guillaume Guttin,
Founder & CEO, Kiwi Plug |
“The fruit of 18 months’ R&D, Kiwi Plug packs all the infrared signals of your home and office appliances into a connected plug device, and it caught the eye of IoT professionals at the most recent CES. It’s a source of great pride for our start-up to receive backing from Euronews Group, initiated by Michael Peters. Euronews will give us global exposure for a revolutionary product that is designed for tomorrow’s connected world. Kiwi Plug is an innovation that will change our daily life in the simplest of ways. See you on 7 June on Kickstarter!”
* Internet of Things
Compatible with all types of infrared appliances (TVs, air conditioners, speakers, video projectors, cameras, etc.) of all brands, Kiwi Plug is a connected device that offers the possibility to control all everyday electronic devices in the easiest way. Guillaume Guttin, founder of communications agency Groupe Com’unique, specialised in tactical media for the past 10 years, is behind this innovative idea.
Backed by French Economy Minister, Emmanuel Macron, at CES in Las Vegas last January, Guillaume Guttin is launching a global campaign on 7 June 2016 on the crowdfunding platform Kickstarter: click here.
Presented to telecoms professionals at the Mobile World Congress in Barcelona in February, Kiwi Plug replaces the many remote controls cluttering up the coffee table and office. Now, your smartphone becomes a universal remote control. Kiwi Plug is compatible with Android and iOS smartphones and the application can be downloaded from Play Store and App Store.
To add extra value to his product, Guillaume Guttin offers customisation options. With a printed logo, matching the colours of a brand or company, Kiwi Plug turns into a promotional tool or an innovative and original business gift.
(Source: Euronews press release)
