22 November 2016
According to the results of Africascope 2016, Africanews enjoys 31% awareness across seven countries* in French-speaking Africa, where it is already watched weekly by 1.7 million viewers.
Africanews is a leading multilingual, pan-African news outlet, available in sub-Saharan Africa via its complete offering: TV and digital (website, social media). Every week, 1.7 million people in French-speaking Africa watch Africanews TV.
According to the findings of the latest Africascope survey, conducted by Kantar TNS in seven French-speaking African countries, 31% of respondents have heard of Africanews.
Barely six months after launching, Africanews has already secured the loyalty of 1.7 million viewers in the seven countries surveyed.
According to the survey, Africanews’ audience is young and more affluent than the average of the target population. A majority of its audience are men, who make up 67% of Africanews’ viewers in these seven countries.
Africascope also highlights the strong TV audience in all countries surveyed, with an average 91% of people aged 15 and over watching television daily, which amounts to 15.4 million viewers.
Strong approval for Africanews in Gabon and Cameroon
Six months after its launch, Africanews already enjoys good awareness ratings in the seven countries surveyed.
In Cameroon, 41% of respondents say they have heard of the channel. The score rises to 60% in Gabon, the channel’s highest rating in French-speaking Africa.
Gabon is also where Africanews attracts its highest weekly audience, with a quarter of viewers loyal to the channel.
In Ivory Coast and Senegal, Africanews scores awareness ratings of 34% and 29%, respectively.
In the Democratic Republic of Congo, 28% of respondents say they have heard of the channel, compared to 25% in Burkina Faso and 21% in Mali.
| |
Michael Peters,
CEO Euronews and Africanews |
“Barely six months after the launch of Africanews, we are pleased to receive the first audience data for seven key markets in French-speaking Africa. These findings – exceptional for a fledgling media outlet – are highly encouraging and consolidate our editorial position. We can already say that Africanews has found its audience, who approve of our intention to show the new face of news in a fast-moving continent. With our team in Pointe-Noire and its network of correspondents, 85 professionals fulfil their daily mission of providing independent news and promoting Africa’s rich diversity.
Many advertisers and partners showed confidence in Africanews as soon as it launched. With these first audience findings, we can assure them that Africanews is an excellent vehicle for their communications and that it will quickly make its mark as a key media source on the continent.”
KANTAR TNS and its Africascope media survey
Kantar TNS has been measuring the audiences of national and international television channels and radio stations since 2008. Africascope is the essential survey for measuring audience and awareness, and for understanding target groups’ profiles and consumer habits.
Africascope is conducted in the capitals of seven countries in French-speaking Africa, on a sample of 16.8 million people aged 15 and over, representative of the survey area. The surveys were carried out face-to-face in interviewees’ homes, using the quota method (gender, age, education and profession of the respondent).
* Countries surveyed: Burkina Faso (Ouagadougou), Cameroon (Douala and Yaoundé), Democratic Republic of Congo (Kinshasa), Gabon (Libreville), Ivory Coast (Abidjan), Mali (Bamako) and Senegal (Dakar).
(Source: Euronews press release)
27 October 2016
Euronews is setting up a subsidiary in Singapore and opening its first sales office outside of Europe.
The Asia-Pacific region has been a priority development area for four years. To reflect the channel’s increased distribution to more than 23 million homes across the region and to drive further growth in Asia-Pacific, Euronews has taken a strategic decision to open a subsidiary in Singapore, its first sales office outside of Europe.
Euronews Sales Singapore Pte. Ltd is a wholly-owned subsidiary of the integrated advertising network Euronews Sales SARL, based in Paris.
The mission of the Singapore office will be to develop advertising and increase the distribution of Euronews.
To meet this goal, Guillaume Canard-Duchêne has been appointed Asia-Pacific Sales Director and Maxime Vandenbroucque has been appointed Asia-Pacific Distribution Manager.
| |
Olivier de Montchenu,
Chief Commercial Officer, Managing Director of Euronews Sales SARL |
“In a few years, Euronews has established itself in the Asia-Pacific region. The main aim is to increase our visibility with advertisers and ad agencies interested in communicating via Euronews media.
Our distribution is now mature enough to reach out to future clients seeking a high-quality media outlet providing global coverage, which Euronews can offer thanks to its distribution in nearly 200 countries. Other clients want to promote their business to Europeans and, there too, Euronews is a relevant choice, because for years we have been the top international news channel in Europe.
We are very pleased to welcome Guillaume Canard-Duchêne and Maxime Vandenbroucque to our team. They will be opening our office in Singapore, our first sales subsidiary outside of Europe.
Their expertise on Asian markets, in addition to their knowledge of the international media market, will support the development of a commercial strategy in this region, and help us get as close as possible to our clients and partners, to drive the growth of our business.”
Guillaume Canard-Duchêne
Guillaume Canard-Duchêne will be managing the Asia-Pacific Sales Department and heading up the subsidiary.
He is responsible for creating and consolidating the sales strategy, with the aim of permanently establishing Euronews on the advertising market in the region, and increasing revenue. The priority targets are China and Hong Kong, Japan, South Korea, the Southeast Asian countries and Australia.
He is also in charge of leading and managing a network of seven sales representatives based in Hong Kong, Indonesia, Japan, Malaysia, the Philippines, South Korea and Thailand.
Guillaume Canard-Duchêne, 45, is joining the team of Olivier de Montchenu, Managing Director of Euronews Sales and Chief Commercial Officer of Euronews.
|
Previously at Eurosport Group, Guillaume, then based in Paris, headed up operations in Asia between 1996 and 2000, and from 2006 when he opened the Hong Kong office, and then the Tokyo office, which he managed until late 2010.
Between 2011 and 2014, Guillaume was based in London, where he was Sales Director for the UK. Until he joined Euronews, he was in charge of Eurosport’s sales teams for western and southern Europe.
A graduate of the University of Middlesex in the United Kingdom, Guillaume spent a few years in Africa before beginning his career in the media. |
“We believe that proximity to our representatives and clients in Asia Pacific results in more efficiency. By getting closer we are able to provide strategic input and better understand our clients’ needs. We are building partnerships delivering multilingual content and helping them reach their communication objectives in the European markets and beyond.”
Maxime Vandenbroucque
Maxime Vandenbroucque is joining Euronews to take charge of developing linear and non-linear distribution with cable operators, IPTV, satellite TV providers and terrestrial broadcasters across the Asia-Pacific region.
He will also lead a network of five local representatives based India, Japan, South Korea, Taiwan and Thailand.
| |
Maxime Vandenbroucque, Asia-Pacific Distribution Manager |
“Asia-Pacific is the market with the strongest growth. The strategic position of Singapore provides the best conditions to develop the distribution of Euronews in the region. Thanks to this new location, we are now as close as possible to our clients in this highly competitive market.”
|
Maxime Vandenbroucque, 27 years old, worked at TV5MONDE between 2014 and 2016 as Marketing Manager for the Asia-Pacific region. He also participated in regional development with cable operators and digital distribution businesses.
Maxime did his principal studies in France, followed by specialisations in Mexico and Denmark.
He is a graduate of the Kedge Business School in Bordeaux, with a Master’s degree in Management. |
Source: Euronews press release
20 September 2016
In September and October, Euronews viewers and users worldwide will be able to discover in 13 languages the attractions of Peru, the third-largest country in South America.
Promperù, the country’s promotion board, has selected Euronews to showcase Peru’s attractions in order to support its export and tourism sectors.
As part of Peru’s international branding campaign targeting investors, business people and travellers around the world, Promperù will benefit from Euronews distribution on TV in 200 countries worldwide, and from its powerful position in Europe, where Euronews has established itself as the leading international news channel.
For a four-week period starting on 19 September 2016, a multi-platform campaign plays out on Euronews, with conventional TV adverts and an extensive digital component.
This package is supplemented by a special series of “Life” magazine, a programme devoted to discovering countries across the world, which will feature original reports.
The “Peru Life” series will be broadcast on Euronews, which is available in more than 200 countries, and digitally on euronews.com, the “Euronews Discover” YouTube channel, and mobile applications.
In parallel, Euronews’ sales department is running a promotional campaign on TV and social media.
| |
Sabine Troccaz, Sales Director for the Americas |
“”We’re delighted to partner again with Promperu for their 2016 country branding campaign. Part of this multi-platforms campaign that includes an intensive spots campaign, as well as a strong digital component; the Peru life series produced in 13 languages will interest the worldwide business, investor community and travelers. The series will put Peru in the spot light and showcase the main assets of this diverse country that has experienced incredible and sustained economic growth over the past decade”.
Peru Life
Euronews reporter Monica Pinna travelled to Peru and picked three themes to help discover today’s Peru.
Monica introduces us to Peruvian cooking, one of the most richly diverse in the world. She meets leading chefs influenced both by the country’s three climates, which produce extremely varied ingredients, and by Asia and Europe, where many Peruvians have ancestry.
Peru is a renowned producer of coffee and cocoa. Monica meets farmers in the mountains of the Andean Cordillera, who attract exporters with their high-quality crops and whose cooperative ensures that their products are sold through the fair-trade channel.
As for Peru’s history, Monica unveils the secrets of the capital Lima and its cultural treasures, superb monuments, and arts scene.
A keen photographer, Monica Pinna is keeping a travel diary, available on euronews.com in which she shares her favourite finds.
(Source: Euronews press release)
19 September 2016
Euronews harnesses the versatility of Samsung Gear 360 to create 360-degree content for interactive video reporting.
Euronews announced today a project to create virtual reality (VR) news content by leveraging the Samsung Gear 360 to provide viewers an immersive experience.
Fully integrated in the regular workflow of its international newsroom, each week Euronews produces 360-degree news content using the Samsung Gear 360, which launched earlier this year.
As part of this project, supported by funding from the Google Digital News Initiative (DNI) Innovation Fund, Euronews journalists and its network of correspondents are equipped with a Samsung Gear 360 device and trained to maximise opportunities presented by the new platform.
The immersive journalism puts viewers in command by allowing them to choose the angle they want to watch the news – consumers can change the view of the newscast by using a mouse on a PC or by swiping their mobile screen. Original 360-degree content will include reports on current affairs, culture and sports, as well as sponsored content developed in collaboration with advertising partners.
The Samsung Gear 360 is lightweight and easy to use, making it convenient for Euronews reporters to transport while shooting news stories in Europe and around the world. News teams will use the device to capture breaking news and feature stories. The streamlined post-production editing process of content created by the Gear 360 means videos can be published quickly and efficiently for time-sensitive stories.
The interactive videos and images produced in collaboration with Samsung are available on PCs, tablets and mobile devices for consumers’ viewing pleasure – and with virtual reality headsets offering a more advanced viewing experience, there are new opportunities to reach a large audience and promote Euronews’ groundbreaking “All Views” philosophy.
Euronews incorporates the 360-degree news reports into regular workflows and publish content across digital platforms including euronews.com, YouTube, Facebook and VR sites such as Vrideo.
| |
Olivier de Montchenu, Euronews Sales Managing Director |
“Euronews’ immersive journalism project is a very exciting and promising development that will involve journalists and editors from across the company.
Our goal is to develop a sustainable monetisation model for our digital news ecosystem. Today, we are proud to cooperate with Samsung to enhance the work of our journalists and offer an unrivalled degree of reporting from a consumer media outlet, changing the way people view news forever.
In addition, Euronews brings to Samsung an opportunity to promote its Gear 360 device. As a multilingual media outlet, users will be able to watch 360-degree reports about international current affairs in their own language. We are convinced it is a good opportunity to reach a worldwide audience.”
| |
Duncan Hooper, Euronews Editor in chief, digital platforms |
“Our goal with our 360 project is to involve journalists from across our operations. The Samsung Gear 360 is intuitive to use and will allow us to create high-quality videos without requiring extensive technical training. Because it is small and lightweight, we can take it with us on any shoot and the simple post production process means that for the first time, we are able to turn around VR content quickly for time-sensitive news events.”
| |
Heesun Kim, Vice President of Global Marketing,
Mobile Communications Business at Samsung Electronics. |
“This is an exciting time as we push boundaries in the way news content is created and delivered through our collaboration with Euronews. Imagine being able to sit in the stands of a sporting event happening across the globe or standing in the crowd, witnessing an important political debate. With the Gear 360, Samsung makes this possible by offering viewers a truly immersive and interactive 360-degree experience.”
(Source: Euronews press release)
1 September 2016
Michael Peters, CEO of Euronews Group, has appointed François Schmitt as the group’s Chief Operating Officer, with a seat on the Executive Committee.
As part of its NEXT strategy, Euronews has set up a new department charged with the operational management of broadcast and digital products.
Michael Peters has handed this operational remit to François Schmitt, who now oversees a number of units. The experience he acquired at the Eurosport group as Technical Director (1995-2001), then as Deputy CEO in charge of products, TV and digital content (2001-2015), will contribute to the Euronews group’s successful development.
François Schmitt joined Euronews SA in February as a consultant to help design the NEXT project.
“We are now entering the operational design phase of our NEXT project. NEXT will revolutionise the organisation and workflows of our various media i.e Euronews and Africanews, with the aim of delivering the group’s digital transformation and revamping our editorial offering.
To support our editorial teams, I am assigning François Schmitt to head a new department that operationally manage our linear and digital products.
His sharp and cross-functional vision is an asset that will help us deploy our new organisation by leveraging the many talents of our teams.”
|
“Being part of this defining adventure, which will shape the group’s future, is a fascinating challenge. The objective now is to organise the group’s digital transformation so that every product is fully aligned with users’ new modes of consuming news, wherever they are in the world.
The group-wide project for Euronews and Africanews is an ambitious one. And in a world where the media are wondering about their future, heading up the Operations Department is also an exciting stage in my career.” |
(Source: Euronews press release)
