Broadcasting in South Asia – Opportunities and Challenges

During 2012 the Association for International Broadcasting (AIB) published a number of articles on the state of broadcasting in Asia and particularly in South Asia.  They highlight the opportunities that exist for TV and radio broadcasters but also the challenges that they face.

The first article below looks at the opportunities for broadcasters in India and what is required for international broadcasters to be able to take advantage of them.  It is followed by two stories of broadcasters’ successful expansion in South Asia, looking at Eurosport and TataSky.  At the bottom of the page there are links to information recently published by the AIB on the overall Asian market.

Amitabh Srivastava, director of solutions company I-Media International and the AIB’s key contact in South Asia, can draw on his experience of distributing & marketing major media brands and working with Indian TV and radio broadcasters as well as mobile operators.  He highlights the way the Indian market is evolving and how to form partnerships with the key players in South Asia.

To read his article, please click on India and South Asia – Think Globally, Act Locally


Eurosport has seen rapid growth in demand for its sporting channels in Asia-Pacific over the last few years and the Managing Director of Eurosport Asia-Pacific, Arjan Hoekstra, explains the success of the company’s strategic approach. To find out more please click on Game Changer




Nicola Bamford, Chief Content and Business Development Officer of Tata Sky explains how the vibrant economy of India makes it such an exciting place to operate as the company builds on its shareholders’ well-known brands and brings a state-of-the-art satellite TV service to India by partnering with leaders in digital technology.  To read the full article, please click on Installed in Four Hours

More insight into the Asian market size and growth together with the key players in the broadcasting and media industry can be found by going to the 2012 Asian Market Overview page of this website.

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