2012 Asian Market Overview

The Association for International Broadcasting (AIB) has a unique knowledgebase of information and insight into broadcasting around the globe through contacts with its members and a huge network of contacts with other international media experts.  While some of our information is confidential to members, we also publish regular Industry Briefings as well as our acclaimed magazine, The Channel.

Below are descriptions and links to three articles from issues of The Channel published in 2012 in which experts in the Asian Pacific market give insights into the current status and trends for broadcasting.  The experts are PwC, Media Partners Asia and InterMedia and there is also an article on how Channel NewsAsia are successfully expanding throughout the Asian region.

For additional details on the South Asia and Indian markets please go to the “Broadcasting in South Asia – Opportunities and Challenges page of this website” 

Vietnam Idol advert on side of a bus used in the Multiple Markets article in Issue 2 2012 of The Channel magazine

Asia Pacific is not one market, it is multiple markets points out Marcel Fenez who is head of PwC’s Global Entertainment and Media Practice and Chairman of CASBAA.  He uses his in-depth knowledge of pay-TV and other digital media sectors in Asia Pacific to highlight the state of the different markets, the keyplayers and main trends in Multiple Markets of Asia Pacific.


Header image for Asian TV star article in Issue 2 2012 of The Channel

Aravind Venugopal, analyst at Media Partners Asia, is a leading provider of research and analysis on the media and telecoms markets in Asia.  He looks at the bright future for television in Asia.in Asian TV Star




Image of motorbike pulling a cart of "Muslim Aid" used in the Communication Challenge articleDr Gerry Power, Managing Director and Head of Innovation at InterMedia Europe and Associate Director Klara Debeljak share insights from a study carried out by global research group InterMedia into the most effective methods to engage with key audiences on the subject of international development.  They draw the lessons for TV broadcasters worldwide in Communication Challenge ID

Image of filming a documentary in Nepal by Channel NewsAsia


Channel NewsAsia is now available to view in 25 territories across Asia. MD Debra Soon explains how a passion for telling Asia;s story across the world is driving their successful expansion. Please download her article by clicking Asia Insight



The AIB constantly helps its member organisations where regulatory issue arise and an initial briefing on concerns over regulation in Vietnam can be found on the Regulatory Challenges in Brazil and Vietnam page of the website.