Page 18 - The AIBs 2013 | entry booklet

Transmedia
category
Transmedia production
In many markets, audiences
consume content on a range of
devices. They also seek out more
information on multiple platforms
and want to interact with story-
tellers and share ideas with
friends.
This is why transmedia
storytelling is increasingly
important. Telling a single story or
providing a “story experience”
across multiple platforms and
formats using digital technologies
presents a tremendous opportunity
to craft productions that exploit
opportunities on multiple
platforms.
The best productions AIB has
seen since we introduced this
award have actively engaged and
involved audiences on multiple
devices before, during and after
release of the main programme.
In 2013 we are looking for the
most innovative production that
works across multiple platforms.
For example, it might be a TV
programme that allows viewers to
go deeper into the subject via a
microsite on the Web with
additional material, in video, audio
and text.
We certainly expect to see
entries that harness the power of
mobile to engage audiences.
Our judges will be looking for
the most creative solutions that
truly harness the power of multiple
platforms to deliver outstanding
content in an innovative way.
See page 20 for full information
on what you need to submit for this
category.
All productions entered must
have been available for the first
time between 1 June 2012 and 30
June 2013.
DW’s Destination Europewas chosen
as best transmedia production in
2012
theaibs.tv 18
The AIB international media excellence awards
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