Agenda overview
AIB Global Media Business Conference
Delegate Registration form
Please register me as a delegate for the two-day AIB Global Media Business conference on 29th and 30th April 2003 at a rate of
£685 per person
plus UKVAT @ 17.5% = £804.88
(
AIB members
benefit from a reduced rate of
£485
plus VAT = £569.88
)
Mr/Mrs/Ms
First name
Family name
Job title
Company
Address
Post/Zip code
E-mail
Telephone
Please charge my credit card with
£
Card type:
American Express/Diner’sClub/Mastercard/Visa
*
Card number
Expiry date
Cardholder name
Security code
#
I confirm that I accept the terms and conditions (
see
)
Cardholder signature
*
delete as appropriate
#
final three digits on the signature strip,
except American Express - four digits above card
number
Who’s out there? What are they consuming? What do they want to consume?
The first part of the AIB Global Media Business Conference will focus on the audiences that exist for international broadcasting
across television and radio, from continent to continent. The speakers will look at what we know about the audience, what we
ought to know about them, and how we can best serve them in the highly competitive global marketplace, and provide some insight
into how to ensure that the minds, ears and eyes of the audience remain firmly in tune with the broadcasters.
Three sessions will examine the subject, including:
Defining your Audience
Partnerships and Platforms
Global Branding in Local Markets
What works in international broadcasting – is it simply news and current affairs? Do TV audiences want something
different from radio audiences?
Audiences want content. They want it from reliable, trusted brands. They want it now. What are the genres and strands that switch
audiences on across international television and radio?
Three sessions focusing on content, including:
Rights and regulation
Creating compelling content
Niche channels in the global market
The speed of change in broadcasting technology is unprecedented. Viewers and listeners are assailed with new platforms
while broadcasters continue to move to all-digital and tape-less production systems.
How can broadcasters cope and how can manufacturers deliver what’s needed in the 21
st
century? Have we seen the back of stand-
alone systems in production centres, and will the desktop become every producer’s edit suite?
Three sessions covering key issues in technology for international broadcasting, including:
Managing the content
Defining future workflow models
Consolidating the Platforms
International broadcasting is a niche activity, and that has limited its ability to generate income on the same scale as
domestic broadcasters.
Yet the content is strong, and there is evidence that niche channels provide access to specific audiences that are commercially
attractive. In public sector international broadcasting, the massive investment in content could be leveraged to provide new income
streams. We look at the possible benefits, and assess some of the costs.
Speakers include:
•
David Abraham, General Manager,
Discovery Networks Europe
•
Jonathan Marks, Creative Director,
Radio Netherlands
•
Wolfgang Klein, General Manager,
Dalet A.N.N
•
Oliver Mojen, Chief Operating Officer,
German TV
•
Roger Gane, Managing Director,
Ipsos-RSL
•
Dennis Israel and Allen Cooper,
InterMedia
•
Professor Douglas Boyd,
University of Kentucky
•
Rena Golden, Executive Vice-President,
CNN International
•
Valerie Geller,
Geller Media
•
Jonathan Goodwin, Chief Executive,
LongAcre Partners
•
Daniel Sandelson, Head of Media Practice,
Clifford Chance
•
Andy Nobbs, Managing Director,
Teletrax
•
Simon Twiston-Davies, Chief Executive,
CASBAA
•
Graham Charlesworth, Vice President,
Convera
Other speakers will come from
MTV Networks Europe, BBC World, CNBC Europe, Silicon Graphics, the AIB and SES-Astra
Fax this registration form to +44 (0) 20 8852 6347
or mail to
PO Box 990, London SE3 9XL, United Kingdom
AUDIENCES
CONTENT
TECHNOLOGY
REVENUE
