Page 48 - AIB | The Chanel | Issue 2 2012
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ISSUE 2 2012
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THE CHANNEL
RRsat Global Communications Network is listed in three of the WTA rankings.
Bread-and-butter business for RRsat is distributing more than 630 TV channels 24/7,
says Lior Rival, VP Sales and Marketing. We asked him what it takes to stay ahead in
an impressive field of global players
irst of all working
hard! I think the
most important thing
is to constantly
develop our global
network ‐ more
platforms, more
satellites, more fibre, and more
Internet connectivity.
We extended our Playout
Services division with more HD
Playout and a facility for operation
in the cloud, increased our sales
team, upgraded our main teleport,
and expanded Station 711 which is
our mobile satellite services arm
offering communications solutions
to the maritime, terrestrial and
aviation markets in partnership
with Inmarsat, and others.
The competition gets stronger,
thatʹs for sure, there are more local
players, and the key is to provide a
very good service to our customers
offering the right solution.
What's new in terms of facilities?
We have extended the capability
and access of our three major
teleports in Hawley, Emek HaEla,
and Re’em ‐ more dishes, more fibre
connection, all based on IP
technology. Itʹs easier for monitoring,
for access, and for delivery.
We launched several new MCPC
platforms on satellite: two
platforms on KU‐band over Africa
on Amos 5, another three MCPC
platforms on the Hispasat‐1E
satellite, to Latin America and also
to Europe, and another platform on
Measat‐3A satellite to Asia and
Africa. That has allowed us to add
many more channels to our
network, for example we have
extended our cooperation with Fox
International, BT and others.
With regard to broadcast, where is
the greatest growth?
Growth is in two directions. One is
HD – the number of HD channels is
growing, and more SD channels
upgrade to HD. From the other
direction, IPTV/Internet TV is a real
growth market – we are doing
more than 100 TV channels on
Internet Over‐The‐Top.
The big advantage of RRsat is
that we provide a full end‐to‐end
solution to these customers to
deliver their channels via Internet.
What about geographic growth?
Asia, Africa and Latin America are
the three big developing markets –
they need more content, more
channels for delivery. As economies
in Latin America grow, they need
more channels to go out and to
come in. We recently opened a
representative office in Argentina,
and we now have an MCPC
platform catering specifically to
Latin America. We have Intelsat 9
and Intelsat 805 – this is the C‐band
F
The most
challenging
issues are
IPTV and
Internet TV
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SOLUTIONS
CLEVER
