Page 5 - The Channel Issue 2 2010

THE CHANNEL | ISSUE 2 2010 | 05

GUNDA CANNON EDITOR

P28 PAINLESS DIGITAL ADB delivers enjoyable consumer experiences

P32 AIBS 2010 How you can be part of this year’s international competition

P46 CHALLENGE WORLD CUP The strategy behind Eurosport’s South African campaign

THE INTERNATIONAL MEDIA MAGAZINE FOR TV, RADIO, ONLINE & MOBILE ISSUE 2 | 2010

Thesatelliteandteleportbusiness

TheChannel

Multimedia for kids

JCC and KidsCo spearhead move to close the gaps

Media and climate change

Have your say

Howtobeprofitable and green

The Channel is the international media magazine for TV, radio, online andmobile, published by AIB, the Association for International Broadcasting

Through this magazine and its online publications AIB reaches in excess of 25,000 people working in electronic media globally: media executives, producers, editors, journalists, technical directors, regulators, politicians and academics.

Contact us now to discuss how AIB can help you reach the key individuals you need to influence and to find out about the outstanding, highly cost-effective benefits of AIB membership

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CHIEF EXECUTIVE

Simon Spanswick E simon.spanswick @aib.org.uk

EDITOR

Gunda Cannon E gunda.cannon @aib.org.uk

One of the greatest joys as editor is doing the interviews. They always bring surprises. Time after time it amazes me that someone high up in the media universe with an impressive job title and an awe inspiring string of achievements under his or her belt is, well, basically just like you and me. Except that, at some point, he or she will have had a clever idea or insight which was then pursued with exceeding determination.

In the round of interviews for this edition it became clear that small is not only beautiful but pays big dividends as well. Cost-cutting in small things, like turning your heating or air conditioning down a fraction, can have a big impact on bills, as demonstrated by Mahendra Vyas of India's Essel Shyam. Looking at the detail, saving every penny there, using whatever capacity you offer to the full and not letting any of it sit idle, this is part of the recipe for profitability. Paul Bristow of ADB mentions another great idea – placing your R&D centres near the very best technical universities so that you have the pick of the graduates.

In this edition we are taking a look at the satellite and teleport sector. Contracts are drawn up for a number of years which is tricky given that things move fast in the broadcast world and who knows what the price of oil will be in 2017. The good thing is, as Lior Rival of RRsat says, that the world has become very small now – it does not matter where you are.

We are featuring two of the greats in kids TV – JCC and KidsCo. Good to know that those who are our future – in terms of how our media and social environment will look and who will also be paying for our pensions – are better served. There are still some gaps in some areas of the world, but things are improving. We have a peep at Eurosport's coverage of the World Cup in Africa (of course!), at Social TV, media in Africa and the Middle East, and 3D. Technology is the fairy godmother – just see what Vizrt's Rex Jenkins says about the Adactus automated system which enables broadcasters to optimise their video and web content for any make of mobile phone.

I'd like to leave you with a thought that came up in the interview with Robert Bell of the WTA. He is reading a book that says we are on the verge of a major economic boom of unprecedented proportions – but we won't necessarily enjoy it… Well, let's try if it happens.

WELCOME

Technology is the fairy

godmother ”

“

ADVERTISING Judy Lund

Sales and Marketing Executive

T +44 20 7993 2557

E judy.lund@aib.org.uk

Simon Parrish

Sales and Marketing Executive

T +44 20 7993 2557

M +44 7932 786 310

E simon.parrish @aib.org.uk

The views and opinions expressed in The Channel

are not necessarily those of AIB. The publisher accepts no responsibility for errors, omissions or the consequences thereof

Copyright © 2010 Association for International Broadcasting

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