Page 55 - AIB | The Chanel | Issue 1 2012

et me give you a bit
of background. MIG
has worked for the
last seven years with
ITV, Channel 5,
Fremantle, Channel
4, BBC, Sky and
MTV, helping these companies to
do mobile in quite a serious way.
As devices have changed in terms
of their capabilities to the new
super computer devices with full
rich media HTML5 capability,
devices like the HTCs and the
iPhone for example, we started to
see a shift in audience behaviour
from people who are watching TV
shows. So we did our own research
to see which type of services
consumers would be willing to
interact with in relation to what the
new devices were capable of
delivering.
As a result of this, we built a
new piece of technology – a
platform called mVoy Engage –
that makes it easy for broadcasters
to connect their audiences, their
brands and experiences in a very
integrated way to platforms like the
Android operating system, like
iTunes on iOS and in particular to
Facebook.
Facebook became aware of what
we were doing, and after a period
of working closely with us to
understand our technology,
awarded MIG ‘Preferred Developer
Consultant’ status. So we are now
one of 100 companies in the world
given this amazing endorsement,
which has helped to position MIG
as a global technology leader,
partnering with Facebook in the
broadcast, media and entertainment
sector.
THE CHANNEL | ISSUE 1 2012 | 55
In 2011mobilemarketing giant Velti
acquiredMobile InteractiveGroup
(MIG) in amulti-million pound deal
to create "a global mobilemarketing
powerhouse". Through its award
winningmobile technology platform
mVoy, MIG covers everything in the
mobile services value chain from
mobile payments tomobile
commerce, mobilemarketing,
mobile advertising and social
interactivity. Clients include
broadcasters whowant to harness
the newplatforms to engage and
monetise audiences –we askedMIG
founder and CEOBarryHoulihan
how thismight work
L
GAMIFYYOURBRAND