| On 4 January, Africanews launched from its headquarters in Congo Brazzaville. Africanews says that it is the first independent pan-African news media, initially reaching its audience through its digital community;:website, YouTube channel, Facebook and Twitter and its innovative and interactive app, “Story Hunters”.
Africanews provides news not just on Africa, but also on the rest of the world, from a purely African perspective. At our current offices in Pointe Noire, 85 media professionals, of 15 different nationalities from all over sub-Saharan Africa, work under the direction of Mame Campbell Touré, Bureau Chief, Isaac Khaguli Esipisu, Editor in Chief, and François Chignac, Director of Editorial Development. An extensive network of correspondents in every African country rounds out the team. Michael Peters, CEO of Euronews and Africanews stated: “This is a milestone in the history of our Group. It all began with the recognition that the rising African continent is an incredible source of news and that there is a great pool of talent that lacks a quality media environment. I want to thank all of the people at Africanews and Euronews who have been working together for months to prepare the launch of this new media whose mission is to ensure the independence and diversity of the news, as a founding principle of Africanews. Africanews is the first organisation to provide news from a pan-African point of view and it will spotlight all the talents of Africa.” In the news stories, features and magazines, Africanews will reflect the great creative diversity, ideas and perspectives of the evolving sub-Saharan Africa. The news coverage will be immediately available on africanews.com and, in a few weeks, the TV channel will start broadcasting across the major distribution networks. africanews.com People in Africa and anywhere in the world can now access the africanews.com website. Presented in four key areas – News / Economy / Sports / Culture – all the essential African and international news will be available in French and English on africanews.com. With its responsive web design, africanews.com is suited to all mobile, tablet and computer screens and has the added feature of adapting to the quality of the available connection. Viewers may choose from three versions:
The Africanews media comes with a community app known as “Story Hunters” which invites Africanews TV viewers and website users to play an active role in finding and creating news stories. The Story Hunters app: contribute, like, share, comment More than just an app or a social network, Story Hunters is a news-sharing platform designed to be a forum for expression of all things important for Africa. Available for iOS and Android devices, in French and English, the app allows users to watch video content published by Africanews, to comment on the items, rate them, send an emoticon, share or re-post them. Africanews also invites news hunters to join the community so that they can contribute their own photos and videos, by sending them directly from their mobile phone via the app. Download the app:
The Africanews team will select the best contributions and include them in the special ‘Story Hunters’ programme. To round out its digital presence, Africanews has also created its first two YouTube channels, and Facebook and Twitter accounts. |
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| Advertising sales
Sales of advertising space start today on digital media and on TV in a few weeks. The first advertisers are: the mobile phone company MTN Congo, Brussels Airlines, and the hotel chain Accor Africa. Sales contact for advertisers and ad agencies in Africa Marianne Michelet, Senior Account Director Africa tel. +33 (0)1 53 96 60 49 marianne.michelet@euronews.com
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