Today, the change of name to “France Médias Monde” from “Audiovisuel Extérieur de la France”, decided in May by the Board of Directors, was submitted for vote and approved at the company’s extraordinary general meeting.
The new name of the state-owned company that comprises international French media RFI, FRANCE 24 and Monte Carlo Doualiya reflects its employees’ and managers’ desire for a name that is less administrative and easier to understand abroad. It coincides with the definition of a strategic plan in the coming weeks (COM – Contrat d’Objectif et de Moyens).
The new name is not intended to replace the brands RFI, FRANCE 24 and Monte Carlo Doualiya. Quite the contrary, the latter remain the principal vectors of communication and the three media can associate the new name to their signatures. These changes are in line with the current creation of new style guides and visual identities for each media, and will therefore not entail additional expense for the company.
The name “France Médias Monde” will be effective as of today, Thursday June 27th 2013, and will be gradually rolled out over the next few months through a domain name and the modification of the company’s official documents.