On Tuesday 17 May at 22:00 CET, Euronews will unveil its new look and new logo inspired by its new strategic vision.
From the prestigious de GRISOGONO party at Hôtel du Cap-Eden-Roc during the Cannes Festival, Michael Peters, CEO of Euronews, will officially unveil Euronews’ new look and feel which reflects the ground-breaking “All Views” philosophy.
The modernization of the brand has been created in tight cooperation between internationally renowned agencies and Euronews’ teams led by Grégory Samak, its Creative Director. A brand campaign conceived by FRED & FARID Paris will emphasize the new Euronews’ look and vision.
After the launch of Africanews on April 20, 2016, the Euronews’ revamp is the second step of the new group strategy “Euronews NEXT“.
Euronews NEXT is based on a new mission statement: “To live and share a unique and global experience of news, knowledge and cultures, expressed through a genuine diversity* rooted in our European identity”.
Michael Peters, Euronews and Africanews CEO
“Euronews NEXT is our way of evolving and adapting to the demands of our society and social media. Our mission is to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. This mission is also a cause: to provide the diversity of perspectives, based on our strong multiculturalism that is at the heart of our DNA. Because all views matter, Euronews is “All Views”.
This is our solution to effectively provide competitive changes to our consumers that demand a superior news source that will suit their needs. Euronews NEXT is a unique new generation of our reporting philosophy that is a step by step strategy to modernize and adapt our competitive edge.
We are delighted and enthusiastic by our collaboration with such talents as Lambie-Nairn and David Lowe, Brand42, Fred & Farid. We are also pleased to partner with de Grisogono and its amazing team to unveil the Relaunch of our unique new vision to the world during Cannes Festival.
The future of Euronews is always challenging, exciting, and we believe in adapting to the continuously ever-changing diverse multi-cultural world we live in. We want the Consumer to make up their own mind.”
| LIVE ON EURONEWS
A special evening dedicated to the new Euronews’ era will be broadcast live
At 21:50 CET, Euronews’ journalist Oleksandra Vakulina will be live from Cannes
on air
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A new visual identity
Produced in conjunction with prestigious UK agency Lambie-Nairn (BBC, Euro 2012…), the new visual identity of Euronews is designed for the digital age and entails a complete graphic overhaul of its news segments, main programmes, and all digital products
Set to music by composer David Lowe (BBC, ITV, Premier League…), the identity aims to inject rhythm, power and greater intensity into Euronews’ news flow and all its content.
In a sense, this identity marks a return to essentials in support of the new claim: promoting a wealth of viewpoints, as only a powerful and independent media outlet like Euronews can do.
A new responsive design site
Also on 17 May, the beta version of the new revamp site will be launched in order to further build the loyalty of our multiple diverse digital audiences worldwide. The new euronews.com has been designed in cooperation with design experts of Brand42 as part of a whole new ecosystem of non-linear services.
This new digital platform offers: a fully responsive design (for phones, tablets and computers), positions Euronews perfectly to cater for new consumer habits. On Euronews’ platforms and those of its partners, of social networks and OTT services, the type of screen no longer matters.
The revamped euronews.com offers more perspectives on key news stories. It keeps the same mix of vital, accurate reports but, with its user friendly centric approach, the new site will provide more viewpoints from Euronews’ hundreds of reporters from 35 countries.
A new programming schedule
The programming schedule is also reshaped: in weekdays, the day is organised in four time slots (CET Central European Time):
| All news edition
04:00 – 10:00 |
News of the day
10:00 – 19:00 |
| Prime edition
19:00 – 23:00 |
Late edition
23:00 – 04:00 |
To download the news logo and pics: click here
Ad campaign
To promote Euronews’ new vision, an advertising campaign will run across various platforms: international press, digital and outdoor display in major European airports and railway stations in Paris, Brussels, London and Berlin.
The campaign created by FRED & FARID Paris will start as from May 2016. (Source: Euronews press release)