Euronews invests to become the world’s first Global news brand, which means the first Global media that adapts itself to the expectations of its multiple local audiences.
To succeed, Euronews reinvents its broadcast and digital offer whilst strengthening its core editorial positioning. To go even further in delivering on its ‘All Views’ mission, the organisation has embarked upon an innovative new strategy to stay ahead of consumer needs in today’s news landscape by customizing its offer for audiences, operators and advertisers.
In May, 2017, Euronews starts a key phase of implementation of its NEXT strategic plan, after a one year-development, investing in its digital transformation and delivering its new daily news offer by rethinking its journalism and production workflow, while reshaping its distribution model.
From May 10 to 24, this new strategy will see the end of the multiplex (one video signal in several languages) that has been at the core of the Euronews offer since its inception in 1993. This multiplex will be replaced by the launch of 12 distinct premium cross platform editions to meet the rapidly changing demand of consumers.