Euronews, in partnership with German regional media outlets and with the support of the Google News Lab, launches a series of 9 portraits of German people in 360° videos, produced in the weeks before the German federal election.

Following its innovative coverage of the French presidential election earlier this year, Euronews launches its immersive coverage of the German campaign with a series of portraits of voters produced using VR360 technology.


The unique project created by Euronews, one of the world’s pioneers in the production of immersive video reports, is backed again by the Google News Lab.


It is being produced in collaboration with the newsrooms of German regional media outlets – such as Mitteldeutsche Zeitung, Passauer Neue Presse, Berliner Zeitung, Weser-Kurier,  Schleswig-Holsteinischer Zeitungsverlag, isso., Südwest Presse, Schwäbische Zeitung. With-in depth regional knowledge, they will provide crucial insights into the geographic and sociological diversity at the local level, reflecting the German electorate.


Germany has consistently made headlines over the past year, whether for its role in Greek debt crisis, controversy over its immigrant policy or its targeting by terrorists. Chancellor Angela Merkel, in a post-Brexit post-Trump world, has at times seemed embattled, under fire from both the left and the right wing. She remains popular, but social-democrats hope to dethrone “the most powerful woman in the world” after almost 12 years in office.


To report on this fascinating situation, immersive journalism provides a fresh perspective on election cycle and a way to better listen to and understand the issues affecting the German electorate. This storytelling format also empowers German voters to have a say, express their hopes and worries in the run-up to this election.


Before the election day on September 24, Euronews’ journalists Carolin Küter and Lena Roche and partner journalists set out to meet the people of Germany, whether they intend to vote or not.


The series of nine 360° episodes is being produced in six languages: German, English, French, Turkish, Arabic and Russian.


After the vote, a tenth episode will gather the voters’ reactions in an interactive virtual-reality environment produced in partnership with German start-up Vragments.


Thomas Seymat, VR & immersive journalism editor, Euronews

“We are very excited to be using immersive journalism to our international audience on the ground in Germany ahead of this very important vote for the country, and for the European Union. With our extensive 360° video experience, and with the hard work of our German colleagues, we are looking forward to bring local German voices to the global stage.”

Isabelle Sonnenfeld, Head of Google News Lab (DACH region)

“During the French presidential election we already observed the positive impact these 360° stories had. Each episode gave voice to a voter and his or her personal perspectives. 360° video on YouTube in combination with cardboard offers a unique experience as it creates empathy with the person, the personal story and the environment. We are proud to support this second immersive storytelling project produced by Euronews in the run up to the German election. It combines collaboration with experimentation which lies at the heart of what the Google News Lab thrives for.”

Joachim Dreykluft, Head of Digital, Schleswig-Holsteinischer Zeitungsverlag

“Elections are a celebration of democracy. And as with all great celebrations, we need things that bring us together, in substance and emotion. 360° videos are a wonderful way for us to combine both at They convey relevant content. And they create a proximity and immediacy to people and their environment as no other form of representation.”


Germany 2017 in 360°

The series is simultaneously broadcast by Euronews and the media partners. Starting on August 28, they will be available on in the respective languages, Euronews’ YouTube channels and its apps. If you have a Cardboard or VR headset at hand you will get a fully immersive experience.

(Source: Euronews press release)