Euronews and China Global Television Network, both official media partners of the 2018 EU-China Tourism Year (ECTY), have concluded a MOU to exchange and broadcast content that will highlight some of the most interesting destinations in Europe and China.
The EU-China Tourism Year initiative was set in motion in July 2016 by the President of the European Commission, Jean-Claude Juncker and the Chinese Prime Minister, Li Keqiang.
Lyon/Beijing- 28 June 2018 – Under their agreement, the partners will produce for each other a special 25-minute monthly programme to showcase some of the best cities, coastlines, mountains and culture in Europe and China. Each media will benefit from the network of its partner and will showcase destinations including off-the-beaten track places, along with advice to improve the travel and tourism experience.
– China Global Television Network (CGTN), headquartered in Beijing, is China’s international media organisation launched on December 31, 2016.
CGTN is a multi-language, multi-platform media group that includes six TV channels (English, Spanish, French, Arabic, Russian and Documentary), three production centres, a video news agency and a digital media division. CGTN currently broadcasts in over 170 countries, and its multi-language new media platforms have over 150 million active followers. Euronews is partnering with the 24-hour English-language news channel, which airs in Europe, Africa, North America and Asia.
– Euronews, based in Lyon (France), celebrates its 25th year anniversary in 2018. Euronews offers a European perspective on world events in 12 languages. A well-established brand in Europe, Euronews is available worldwide in more than 400 million households in 160 countries and is the leading international news media in the European Union.
Elzbieta Bienkowska, European Commissioner
for Internal market, Industry, Entrepreneurship and SMEs
“The EU-China Tourism Year is a unique opportunity to increase visitors’ flows and investments on both sides.”
Michael Peters,
CEO Euronews Group
“Euronews is delighted to have been selected to be an official media partner to the 2018 EU-China Tourism Year. I am proud to cooperate with CGTN; our joint initiative contributes to the aim of the ECTY for a unique cross cultural exchange that allows Europeans to explore the magnificence of China and Chinese to discover the richness of our continent.”
Li Bin,
Deputy Director, CGTN English Channel
“We are excited to be working with Euronews. This is a wonderful opportunity to showcase the beautiful landscapes and unique cultures of both Europe and China to a global audience. As CGTN continues to work with international media organisations, we look forward to strengthening our partnership with Euronews.”
Euronews produces “Go Europe”
“Go Europe” focuses on tourism and the hidden beauty of the European continent.
The first episode was broadcast on CGTN on May 27 and 28. “Go Europe ” travels from France to the principality of Monaco, taking in a light festival, beautiful landscapes, gastronomy, culture, dance and music.
CGTN produces “Travelogue”
”Travelogue” is CGTN’s flagship English-language travel show. Sixteen years in the running, ”Travelogue” episodes take you to thousands of unrivalled destinations across China.
The first episode broadcast on Euronews, “The Lost Civilization of Sanxingdui”, a discovery that rocked the archaeological world, was aired on May 26 and 27.
Media contacts:
| Euronews | CGTN |
| Lydie Bonvallet | Angela Fu |
| t +33 (0)4 28 67 05 35 | t +86 10 8506 2453 |
| lydie.bonvallet@euronews.com | angela.fu@cgtn.com |
| www.euronews.com | www.cgtn.com |
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