The European Broadcasting Union (EBU)* will demonstrate its new online content trading platform EurovisionShowcase.com on the Eurovision TV stand (G3.01) and at the Internet Zone (Level 0) at MIPCOM in Cannes, 36 October.
EurovisionShowcase.com captures programming and formats from around the globe enabling creators to showcase their work and buyers to source compelling content for their channels.
Andy Wood, CEO, Eurovision London Limited (EBU subsidiary) comments, Our strategy is to create an online marketplace and community for media professionals. This media platform for audio and visual content represents a significant step by the EBU towards serving the broader media community.
He explains, Eurovision Showcase offers an easy-to-use and secure environment. It complements existing distribution channels by providing a powerful set of tools such as HD video upload, template driven entry, advanced search, private screen rooms, personal and company contact profiles and social features including private messaging and relationships.
Why EurovisionShowcase.com?
The falling cost of content production and the widespread availability of broadband and mobile viewing platforms are key enabling factors. The push to develop and improve technology capable of receiving and playing high-quality content media is in turn driving demand for more and higher quality audio and visual content.
In turn, the trading of rights must evolve to enable properties to be purchased more easily. As the volume of content grows an electronic platform is needed that makes promoting and sourcing quality content for media professionals easier.
Platform brings businesses together
Members of Eurovision Showcase can upload, browse and search a database of content and formats. Buyers can then negotiate directly with the sellers to conclude rights deals. It provides content buyers with a powerful sourcing tool and enables open collaboration and sharing between the TV & media content community.
Eurovision Showcase has been developed by Eurovision London Limited, a subsidiary of the European Broadcasting Union (EBU). EBU Members have an audience share exceeding 650 million viewers each week.